Oved Group · 2 days ago
Senior Manager Performance Marketing
Costa Mesa, CA
Full-time
Hybrid
Senior Level
$120K/yr - $140K/yr
6+ years expOved Group is an industry leader in global fashion & apparel design with over 40 years of success. The Senior Manager of Performance Marketing will own the strategy, execution, and optimization of all performance-driven marketing channels for the DTC business, focusing on customer acquisition, revenue growth, and marketing efficiency.
ApparelFashionReal Estate
Responsibilities
Own end-to-end performance marketing strategy for the DTC channel, with accountability for revenue, CAC, ROAS, and LTV
Lead annual and quarterly paid media planning, including budget ownership, forecasting, and efficiency benchmarks
Develop full-funnel acquisition strategies balancing scale and profitability across prospecting, retargeting, and retention
Establish and manage testing roadmaps across audiences, creative, offers, and landing pages to improve performance
Oversee and optimize paid media campaigns across paid search, paid social, affiliate marketing, and other performance channels
Ensure campaigns are executed accurately, on time, and within budget, with a strong focus on ROI and incrementality
Monitor performance daily and adjust bids, budgets, targeting, and creative to maximize efficiency and revenue impact
Expand and scale new channels and platforms such as TikTok, YouTube, retail media, and emerging social platforms
Collaborate with Creative and Brand teams to develop high-performing ad creative aligned with brand standards
Partner with CRM, lifecycle, and retention teams to align paid acquisition with owned channels including email, SMS, and loyalty
Provide performance insights and recommendations to senior leadership to inform broader DTC growth strategies
Identify new performance opportunities, emerging platforms, and audience strategies to unlock incremental growth
Champion a culture of experimentation, learning, and continuous optimization
Qualification
Required
6+ years of experience in performance marketing within a DTC or ecommerce environment
Proven success managing large paid media budgets and driving profitable DTC growth
Deep expertise in paid search, paid social, and affiliate marketing, with strong understanding of DTC metrics and attribution
Advanced analytical skills with hands-on experience in Google Analytics, Google Ads, Meta Ads Manager, TikTok Ads, and related platforms
Strong business and financial acumen with ability to connect marketing performance to revenue and profitability
Excellent communication skills, including experience presenting to senior stakeholders
Preferred
Bachelor's degree in Marketing, Business, or related field preferred
Experience in apparel, lifestyle, multi-brand, multi-gender brands is a strong plus
Experience managing agencies and mentoring team members preferred
Benefits
Medical, Dental, and Vision coverage.
401(k) + company-paid life insurance.
Paid Time Off (PTO) + company holidays.
Commuter benefits.
Hybrid/flexible schedule.
Family-oriented culture.
Responsibility & Sustainability — at o5 group this spans economic, social, and environmental impact.
Company
Oved Group
Oved Group is an apparel & fashion company specializing in apparel and real estate services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Eric Spiel
Chief Financial Officer
Mark Olivero
Chief Information Officer
Recent News
2025-11-20
Company data provided by crunchbase