FORMA Brands · 4 days ago
Commercial Planning Manager
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$100K/yr - $120K/yr
3+ years expFORMA Brands is seeking a Manager, Commercial Planning to lead the end-to-end commercial planning process for key portfolios. This role involves collaborating with various teams to drive profitable revenue growth and manage dilution effectively, ensuring alignment with quarterly and annual targets.
BeautyCosmeticsLifestyle
Responsibilities
Manage a key portfolio of accounts as the Commercial Planning partner, collaborating closely with Sales, Demand Planning, and Fulfillment teams
Lead portfolio budget planning and quarterly reforecasting, with accountability for Revenue and Dilution targets
Own driving and tracking Revenue (sell-in) and Dilution for the account portfolio
Oversee monthly/year-to-date (YTD) revenue projections for the portfolio versus forecast, reporting weekly and monthly to the Commercial and Executive Leadership Teams
Ensure Replenishment and Newness (NPD) Purchase Orders (POs) are received and track to plan for the portfolio
Manage portfolio inventory and analysis (weeks of supply, turn, sell-out trends) to proactively identify additional revenue opportunities through strategic inventory management and retailer proposals
Build relationships with key Retailer Planning partners to drive year-over-year profitable growth
Collaborate with Retailer Planning counterparts to track Open-to-Buy (OTB) versus sales expectations, negotiating with Sales partners as needed throughout the month
Utilize retailer portals and internal tools to obtain necessary data such as sales reporting, inventory, and dilution insights
Responsible for preparing for Revenue reviews on a monthly and quarterly basis internally and externally with Retailers
Partner closely with the Finance team to communicate the quarterly financial forecast monthly for Revenue & Dilution and reconcile the P&L
Work with the Sales team to plan, forecast, and track near-term promotions, returns, and dilution activities
Lead Global Dilution Tracking (Promotions, Returns, DIF, etc) processes and tools, ensuring reporting optimization and standardization
Own Commercial Planning tool building, automation, and optimization, leading to increased operational efficiency
Function as the Excess Commercial strategy and process lead to reduce excess inventory and optimize the global process
Qualification
Required
Bachelor's degree (or equivalent experience)
3-5+ years of experience in Commercial Planning, Commercial Operations, Sales Operations, Sales Planning, Merchandise Planning, or similar
Strong financial acumen and advanced analytical skills with the ability to translate complex data into clear, compelling business insights and actionable recommendations
High attention to detail, proactive creative and resourceful problem-solving, and the ability to manage multiple deadlines in a fast-paced environment
Excellent communication skills both written and verbal; adjusts tone and message to appropriate audiences
Collaborative team player with experience building strong cross-functional & external stakeholder relationships
Ability to travel quarterly
Preferred
Beauty, Consumer Goods (CPG), or related industry experience
Experience working with omni-channel Mass and/or Specialty Retailers, as well as e-commerce (including Amazon)
Advanced Excel skills (XLOOKUP, pivot tables, etc.); experience with PowerBI, Netsuite, or similar BI/ERP tools; planning & AI tool experience a plus
Company
FORMA Brands
FORMA is an incubator, accelerator, and curator of next-generation beauty brands.
201-500 employees
H1B Sponsorship
FORMA Brands has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (3)
2021 (2)
Funding
Current Stage
Growth StageTotal Funding
$5.95M2024-06-27Private Equity· $5.95M
2019-08-16Private Equity
Recent News
Retail Dive
2025-11-26
Wall Street Journal
2023-01-13
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