Apply on Employer Site

Monks · 13 hours ago

Director, CRM & Integrated Strategy

Chicago, IL

Full-time

Hybrid

Lead/Staff, Director/Executive

$120K/yr - $140K/yr

5+ years exp

Monks is a global digital marketing agency, and they are seeking a Director of CRM & Integrated Strategy to lead strategic initiatives across a portfolio of clients. The role involves translating business objectives into measurable programs, guiding clients in leveraging owned channels, and optimizing customer engagement strategies.

Commercial Real EstateProperty ManagementReal Estate

Responsibilities

Integrated Strategic Leadership: Lead the development of lifecycle marketing plans that connect paid media touchpoints to CRM flows, ensuring a seamless experience from acquisition to retention

Full-Funnel Advisory: Consult with clients on how owned channels (Email, SMS, Push) should be leveraged at every stage of the funnel to maximize Customer Lifetime Value (CLV)

Tactical Architecture: Create detailed, actionable deliverables including email content calendars, multi-channel journey maps, and rigorous test-and-learn plans

Creative Orchestration: Write comprehensive creative briefings for content teams, translating data insights into clear directions for design and copy

Performance Optimization: Regularly analyze CRM reporting to derive insights and recommend specific optimization strategies to improve engagement and conversion metrics

Client Growth & Thought Leadership: Serve as the strategic lead on CRM accounts, identifying opportunities to grow relationships by proactively sharing trends in cross-channel marketing

Qualification

CRM strategyLifecycle marketingCampaign planningData analysisCreative brief writingStakeholder managementDigital marketing experienceProcess optimizationData privacy knowledgeESP/CDP familiarityTeam leadershipCommunication skillsProject management

Required

5-8 years of digital marketing experience, with a minimum of 3 years specifically focused on CRM, lifecycle, and loyalty strategy

A strong understanding of how CRM interacts with Paid Social, Search, and Programmatic media to create an integrated approach

You are comfortable in the data, capable of turning spreadsheets into a narrative for client growth

Experience in campaign planning, process optimization, and managing the 'brief-to-execution' workflow with creative teams

Confidence in managing senior-level stakeholders and the ability to jump into new projects and take the lead in a fast-paced environment

Preferred

Deep familiarity with enterprise-level ESPs/CDPs (e.g., Salesforce Marketing Cloud, Bloomreach, Iterable)

Experience with Customer Data Platforms (CDPs) and syncing CRM audiences to Paid Social/Search platforms

A proven track record of working alongside Paid Media teams (Search, Social, Programmatic) to drive integrated results

Knowledge of the evolving landscape of data privacy (GDPR, CCPA, iOS14/15+ impacts) and how it affects both tracking and targeting

The ability to not just brief, but to 'punch up' a subject line or SMS hook to improve click-through rates

Benefits

Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!

Generous PTO and 15 company-wide holidays

401k with company contribution

Paid parental leave

Work-life balance with an emphasis on personal well-being

Career growth in a disruptor space & entrepreneurial opportunities within the Monks network

A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!

Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)

Company

Monks

Glassdoor3.6

Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world.

Founded in 2014

Shrewsbury, Shropshire, GBR

5001-10000 employees