Razorfish · 10 hours ago
Manager, Data Instrumentation
Miami, FL
Full-time
Hybrid
Mid, Senior Level
$89K/yr - $121K/yr
5+ years expRazorfish is a leading company in the marketing industry, known for its digital expertise. The Manager on the Data Instrumentation team will play a strategic and technical role, focusing on analytics, tag management, testing and optimization, and data management for clients.
AdvertisingInternetSearch EngineWeb Design
Responsibilities
Ensuring data is collected accurately to build a robust data set from which insights and analysis will be based
Possess an in-depth knowledge of a client’s website and app architecture, online business model & marketing strategy
Function as a subject matter expert on Analytics, Tag Management, Testing and Optimization and Customer Data Platforms to enable the collection and utilization of client marketing analytics data
Consult and work alongside key stakeholders & drive client success based on key performance indicators and business drivers
Interact frequently with clients virtually and in person (encompassing marketers, analysts, and web developers) on projects requiring tag management implementation, analytics strategy, and analytics platform remediation
Consult directly with clients, account services, delivery, and web development teams within the agency on projects requiring tag management implementation, analytics strategy, and analytics platform remediation
Recommend best practices consulting services to clients in solving their web analytics and site/app optimization platform strategy and technical needs by designing technical site and page-implementation strategies
Translate Business Requirements into a Solution Design Document used for implementation support, guidance and documentation of processes
Stay current with the latest developments with Data Platforms (Analytics, Tag Management, Testing, Optimization and Data Management/Customer Data) and techniques to help our team stay on the cutting edge of marketing analytics
Lead customer, vendor, market analyst and client interviews from a data standpoint
Develop and present solutions and recommendations to internal and external project teams
Actively participate in new business development activities
Practice development, including recruiting, training, thought leadership and community building
Qualification
Required
JavaScript, CSS and HTML skills, and able to be a leader in this area of expertise
Strong understanding of multiple analytics, testing and optimization, and data management and customer data platforms (preference to Adobe Analytics and Adobe Launch experience)
Strong understanding of and history of implementing tag management systems and integrations between tools
A solid understanding of advertising, marketing, and strategic brand management and how to best leverage these in a digital environment
Experience presenting in front of groups, to clients, and via web conference
Strong attention to detail and QA abilities for both web and native apps
Strong interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment with multi-disciplinary teams required
The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment
A minimum five (5) years of experience with data platform tools and methods to be used for website/app/ad campaign research, site testing and targeting, and/or display ad targeting
A minimum four (4) years of experience using tag management systems
An equivalent combination of education and experience may be considered
Preferred
History of working with new business teams on requests for proposal/information and presenting analytics documentation demonstrating agency skillsets
Experience in creating case studies, point of view documents or white papers in line with your job function in analytics
Experience working with and presenting to clients in a collaborative work setting
Work with internal teams to continually streamline processes and find efficiencies in the day-to-day work processes done by the instrumentation team
Experience working on testing, targeting and personalization projects with both targeting and optimization tools and data management and customer data platforms (CDPs)
Special consideration given to candidates with a firm understanding of the following platforms/tools: Adobe Analytics, Adobe Launch, Adobe Web SDK implementation, Google Analytics 4, Google 360 Suite, Google Tag Manager, Adobe Target, Optimizely, Tealium, Ensighten, Amplitude, mParticle, Segment
Preferred understanding and knowledge with modern data collection methodologies including Event Driven Data-Layer (EDDL) such as dataLayer for Google Analytics & Adobe Client Data Layer (ACDL) or 'adobeDataLayer' for Adobe Analytics
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Razorfish
Hi there! We’re Razorfish. We see consumers as more than just metrics. We see them as people – wonderful, complex, interesting people.
1001-5000 employees
H1B Sponsorship
Razorfish has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (4)
2023 (5)
Funding
Current Stage
Late StageLeadership Team
Josh Campo
CEO
David Hawes
SVP, Executive Client Partner
Company data provided by crunchbase