Apply on Employer Site

1872 Consulting · 4 months ago

Marketing & Business Development Analyst (Legal Industry)

Hackensack, NJ

Full-time

Hybrid

Mid Level

3+ years exp

1872 Consulting is focused on providing marketing and business development support in the legal industry. The Marketing & Business Development Analyst role involves conducting market research, managing CRM databases, and collaborating with attorneys to identify and execute strategic growth opportunities.

ConsultingInformation TechnologyRecruitingService IndustryTraining

Growth Opportunities

Responsibilities

Conduct in-depth market research, competitive intelligence, and analysis of potential business opportunities to support practice group and industry team strategies

Create detailed intelligence reports on clients, prospects, and market and industry trends to inform business development efforts and identify new opportunities

Track and report on key trends in legal markets, target industries, and competitor activity

Support marketing and business development initiatives with data and analytics-driven insights, leveraging internal and external resources to help practice groups make informed decisions

Lead the charge on data input into the firm's CRM and experience databases, and spearhead the development of a systematic process to ensure matter reporting from attorneys is accurately captured and entered

Maintain and enhance experience databases and other internal resources for streamlined pitch and proposal creation

Assist in coordinating and preparing responses to RFPs, proposals, and presentations, ensuring alignment with practice group priorities and firm positioning

Collaborate with marketing team members to continually refine pitch materials and improve processes for increased efficiency and impact

Track and analyze pitch/proposal results and trends to identify opportunities for improvement and growth

Brainstorm and develop new collateral to promote the firm and its practices, ensuring materials are on brand and resonate with target audiences

Produce high-impact submissions for key legal rankings and awards, collaborating with external PR agencies as needed

Work directly with attorneys and practice group leaders to support and execute business development initiatives

Provide proactive recommendations for new business opportunities and creative approaches to reaching target audiences, using data and research insights to drive strategic decisions

Leverage the firm's contact relationship management (CRM) system to manage and track outreach and engagement activities

Provide critical support during team member absences or peak workload periods to ensure continuity and meet deadlines

Qualification

Market researchCRM managementBusiness developmentData analyticsProposal preparationAdministrative skillsProfessional services experienceNexlBloomberg LawDunn & BradstreetInterpersonal skillsOrganizational skillsCollaborationCreative thinking