ShiftCode Analytics, Inc. · 2 months ago
Braze Developer
Charlotte, NC
Full-time
Onsite
Entry, Mid Level
2+ years expShiftCode Analytics, Inc. is seeking a skilled Braze Developer to design, build, and optimize personalized customer engagement campaigns in retail or e-commerce environments. The role involves developing and executing Braze campaigns, integrating data flows, and collaborating with cross-functional teams to enhance digital engagement strategies.
AnalyticsConsultingInformation Technology
Responsibilities
Design, develop, and deploy Braze campaigns (email, push notifications, in-app messages, SMS) for targeted customer segments
Implement personalized customer journeys using Braze Canvas, Liquid scripting, and dynamic segmentation
Integrate and maintain data flows between Braze and other platforms (e.g., CDP, CRM, POS systems, and e-commerce platforms)
Use event-based data, attributes, and behavioral triggers to create automated, context-aware campaigns
Collaborate with analytics and data science teams to evaluate campaign performance, A/B tests, and customer KPIs (CLV, retention, engagement)
Ensure data accuracy and alignment with retail-specific metrics such as footfall conversion, average order value, and cart abandonment rates
Develop and manage Braze SDK integrations across mobile and web platforms
Utilize APIs and custom event tracking to enrich Braze datasets
Work with engineering teams to optimize Braze performance within the retail tech ecosystem
Partner with marketing, product, and retail operations teams to align digital engagement with in-store experiences
Support customer segmentation and loyalty program initiatives through Braze automation
Provide technical consultation on best practices for Braze configuration and campaign governance
Qualification
Required
Bachelor's degree in Computer Science, Marketing Technology, or a related field
2–5 years of experience with Braze (or similar engagement platforms such as Iterable, Salesforce Marketing Cloud, or Adobe Campaign)
Prior work in retail or e-commerce environments is highly preferred
Experience with REST APIs, SQL, Liquid scripting, and JSON data structures
Familiarity with mobile SDKs, event tracking, and customer data platforms (CDPs)
Strong analytical and troubleshooting skills
Excellent communication and collaboration abilities
Understanding of customer lifecycle and retail marketing automation strategies
Preferred
Hands-on experience with Loyalty Programs, Omnichannel Campaigns, and Personalization Engines
Exposure to Shopify, Magento, or other retail platforms
Knowledge of data warehousing and ETL tools to manage large-scale retail datasets
Company
ShiftCode Analytics, Inc.
ShiftCode Analytics Inc is a Tampa, FL based firm formed with one sole purpose of delivering best and quick services to its clients nationwide.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase