Hillpointe · 1 week ago
SEO Specialist – Multifamily Marketing
Winter Park, FL
Full-time
Onsite
Entry, Mid Level
2+ years expHillpointe is a fully integrated real estate development and investment management firm focused on developing market-rate workforce housing across the Sun Belt. They are seeking an SEO Specialist to support their multifamily portfolio through data-driven and technically sound SEO strategies, aimed at improving organic visibility and performance for property and corporate websites.
LeasingProperty DevelopmentReal Estate
Responsibilities
Develop and execute SEO strategies to support multifamily property websites and corporate digital initiatives
Conduct keyword research and mapping aligned to leasing, location-based, and brand goals
Optimize on-page elements including metadata, headers, internal linking, and content structure
Implement and maintain schema markup (LocalBusiness, ApartmentComplex, FAQ, Review, etc.) to enhance search visibility and rich results
Partner with Digital Marketing and web teams to identify and resolve technical SEO issues
Support site audits related to crawlability, indexing, page speed, Core Web Vitals, mobile usability, and site architecture
Monitor and troubleshoot issues related to redirects, broken links, duplicate content, and site migrations
Optimize local SEO performance for individual properties across Google Business Profiles and other key platforms
Ensure NAP consistency, review visibility, and location-based ranking improvements
Support localized content and landing page strategies for property-level performance
Collaborate with content, brand, and property marketing teams to ensure SEO best practices are integrated into new and existing content
Provide SEO guidance for blogs, landing pages, property descriptions, and community pages
Support new development, lease-up, and repositioning efforts from an SEO perspective
Track and report on SEO performance including rankings, organic traffic, conversions, and visibility trends
Analyze performance data to identify optimization opportunities and inform strategy adjustments
Stay current on algorithm updates, SEO best practices, and emerging trends
Qualification
Required
2–3 years of hands-on SEO experience, preferably in multifamily, real estate, multi-location, or agency environments
Strong understanding of technical SEO, on-page optimization, schema, and local SEO
Experience using SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms
Working knowledge of CMS platforms and website structures
Ability to translate SEO insights into clear recommendations for cross-functional teams
Strong attention to detail, organization, and prioritization skills
Preferred
Experience supporting multifamily or multi-property portfolios
Familiarity with lease-up and new development SEO strategies
Basic understanding of HTML, structured data, and website performance metrics
Experience collaborating with digital marketing, paid media, or web development teams
Company
Hillpointe
Hillpointe is a real estate development and investment management firm that controls land acquisition, land development, and construction.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Steven Campisi, CFA
Co-Founder and Managing Partner
Recent News
Crowdfund Insider
2026-01-23
2025-12-15
Company data provided by crunchbase