Gulf Distributing Holdings LLC · 1 week ago
Area Sales Manager
Panama City, FL
Full-time
Onsite
Mid, Senior LevelGulf Distributing Holdings LLC is seeking an Area Sales Manager for Panama City. The Area Sales Manager will lead and control sales activities, ensuring effective merchandising and delivery within assigned accounts while coaching and training the sales team to achieve marketing and sales goals.
Craft BeerFood and BeverageWholesale
Responsibilities
Continually direct and monitor the Salespersons in the areas of marketing plan goals, sales, new placements, distribution, rotation, code dates, pricing, POS, displays, and cooler position
Conduct daily and weekly meetings with assigned sales team to properly communicate goals and other important information
Live and train PIITCHER selling to sales teams
Conduct Power Coaching ride with to train team on all aspects of their assigned duties
Monitor the Delivery Drivers to ensure timely deliveries, proper rotation, merchandising, customer service, safe driving, and vehicle maintenance
Monitor all accounts receivables for your area to ensure they are collected in a timely manner
Review and adjust daily (if necessary) the work assignments of the Merchandisers
Ensure all Salespersons are using their historical sales information as a selling tool
Prior to the beginning of each month complete your monthly approved marketing plan and Work With/Power Sell Schedule. At the end of each month forward the schedule to the General Manager
Assist the General Manager in the development, implementation, and success of incentive programs that support and improve the sales of the company
On an annual basis conduct a performance review on all members of your team
With the approval of the General Manager implement route re-alignments that are necessary to improve customer service
Conduct on-the-job training for all Salespersons to ensure the professional and consistent performance from the team
Promote the sales of company products through personal selling efforts and regular contacts with individual accounts, chain stores and large retailers
Make sales calls on key accounts to ensure close working relationships with owners and managers
Call on new accounts prior to opening and non-buying accounts monthly
Maintain updated sales and distribution information by Salesperson for all brands and packages. Weekly review new package placements and distribution changes
Ride with each Salesman once per month to observe, critique, and improve their performance
Have a working knowledge of all sales routes and, if necessary, fill-in during sick and vacation leave
Supervise the implementation of cooler and warm shelf resets
As assigned, assist with special events
Maintain a positive working relationship with the owners, managers and employees of all assigned accounts
Be aware of all competitive activity within your assigned chains, including opportunities that can increase the sales of the company
Demonstrate a sincere interest in the business success of each account that is assigned to you
Advise and train retailers and their employees in the proper methods of selling, merchandising, and pricing of the products you supply to them
Maintain open and clear communications with the owners, managers, and other employees of the company
Report to your General Manager all significant/new competitive pricing and merchandising activity in your assigned accounts
Spend at least 90 percent of your time in the market working with your employees and making key account calls
Ensure proper stock rotation is in effect in all your assigned accounts
If necessary move product between accounts to prevent it from going out-of-date
Always be aware of code dates and have product that is out-of-date swapped out
Be aware of product salability and have damaged product swapped out
Properly operate, protect from damage, and return all equipment that has been issued to you (i.e. radios, hand trucks, vehicles, etc.)
Keep your vehicle clean and orderly at all times
Ensure your vehicle is serviced at regular intervals and repaired when necessary to minimize breakdowns
Courtesy on the road is important at all times. Be polite to other drivers, it is a reflection on the image of the company
Dress and maintain your personal appearance in a professional manner and according to company policy
Report immediately to the General Manager any traffic violations, on or off duty that may affect your license and/or insurability. Investigate and report to the safety coordinator accidents within your team
Conduct all your activities within the guidelines of all company policies and procedures
Conduct all of your activities in accordance to the local, state and federal liquor control regulations
Perform all work activities in accordance to the safe work practices, policies and procedures
All other duties as assigned
Qualification
Required
Experience in sales management or a related field
Strong leadership and team management skills
Ability to conduct training and coaching for sales teams
Excellent communication and interpersonal skills
Knowledge of sales strategies and marketing plans
Ability to analyze sales data and make informed decisions
Familiarity with customer service principles
Ability to maintain positive relationships with clients and team members
Strong organizational skills and attention to detail
Ability to work in a fast-paced environment and manage multiple tasks
Valid driver's license and clean driving record
Preferred
Experience in the beverage or food industry
Familiarity with liquor control regulations
Experience with incentive program development
Proficiency in using sales software and tools
Company
Gulf Distributing Holdings LLC
Gulf Distributing Holdings, LLC is based out of Mobile, Alabama and manages and operates 7 individual beverage distributors that encompass Alabama, the panhandle of Florida, and major markets in Mississippi.
Founded in 1973
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
James Cox
CFO
Recent News
London Stock Exchange
2025-04-08
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