Vanilla · 1 week ago
Senior Product Marketing Manager
United States
Full-time
Remote
Senior Level
$165K/yr - $175K/yr
6+ years expVanilla is a startup aiming to modernize estate planning with its AI-powered platform. They are seeking a Senior Product Marketing Manager to oversee product positioning, launch strategies, and market adoption, while collaborating across various teams to ensure customer needs are met.
Artificial Intelligence (AI)Financial ServicesFinTechInformation TechnologySoftwareWealth Management
Responsibilities
Own product positioning, messaging, and value propositions across key personas and segments
Translate complex product capabilities into clear, compelling customer-facing narratives
Maintain and evolve messaging frameworks as the product and market advance
Lead end-to-end go-to-market planning for new products, features, and recurring releases
Partner with product management and design to influence roadmap based on market and customer insights
Own cross-functional launches across Marketing, Sales, and Customer Success
Create and maintain sales enablement assets (pitch decks, one-pagers, battlecards, FAQs)
Train Sales, Customer Success, and Customer Care teams on product value, competitive differentiation, and use cases
Support key deals with tailored messaging and competitive insights
Develop deep understanding of customer needs through research, interviews, and feedback loops
Own competitive analysis and win/loss insights to inform strategy and enable teams
Identify new market opportunities, segments, and ICP refinements
Partner with Demand Gen and Content teams to inform campaigns, thought leadership, and product content
Contribute to the production of content for presentations, events, sales enablement, website, and communications alongside internal stakeholders
Qualification
Required
6+ years of experience in B2B SaaS Product Marketing, ideally within the financial services industry
Experience in a growth-stage or mid-sized company
Proven ownership of product launches, positioning, and sales enablement
Strong storytelling and messaging skills—clear, concise, and customer-focused
Ability to synthesize technical concepts into business value
Strategic thinker with a bias toward execution
Excellent cross-functional communication and stakeholder management
Preferred
Experience marketing to RIAs, broker-dealers, banks, and financial institutions
Prior exposure to PLG, usage-based pricing, or complex SaaS products
Experience working closely with Sales in a quota-carrying environment
Benefits
Flexible paid time off policy and 10 company-wide paid holidays
Parental leave, 4 weeks for all full-time employees and up to 12 weeks for birthing parents
Medical, dental, and vision benefits coverage for employees and their families
401K eligibility after one month of employment
Free estate planning documents
Budget for learning & development and home office setup
Paid parking or transit for hybrid and in office employees
Company
Vanilla
Vanilla is an estate planning software platform designed for financial advisors, estate planners, and family offices.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$81.4MKey Investors
Insight PartnersVenrock
2024-08-15Series B· $35M
2022-04-28Series B· $30M
2021-08-30Series A· $11.6M
Leadership Team
Amjad Hussain
Advisor
Recent News
2025-11-28
2025-11-18
Company data provided by crunchbase