My Amazon Guy · 1 month ago
DTC Team Lead
United States
Full-time
Remote
Lead/Staff, Director/Executive
3+ years expMy Amazon Guy is a thriving digital marketing agency dedicated to helping clients achieve remarkable sales growth on Amazon. The DTC Team Lead oversees the Direct-to-Consumer growth strategy, managing Brand Strategists and channel specialists to ensure profitable and scalable DTC programs while driving client acquisition and retention.
AdvertisingDigital MarketingE-CommerceSEO
Responsibilities
Own and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs
Lead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes
Act as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps
Monitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots
Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns
Qualification
Required
Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth
Experience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV)
Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO
Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems
Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis
3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists
Strong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels
Creative thinker with the ability to balance innovation with performance-driven execution
Data-driven mindset with sharp analytical and optimization skills
Exceptional organizational skills with the ability to prioritize across a large client portfolio
Adaptability to thrive in a fast-paced, constantly evolving DTC environment
A dual-monitor setup is required (at least 8GB of RAM)
Must have at least 25 MBPS internet speed
Preferred
Certifications in Meta, TikTok, Google Ads, and advanced analytics platforms strongly preferred
Benefits
40 hours a week, 8 hours a day
Competitive salary base
Permanent WFH setup
Unlimited FREE access to MAG School courses and SOP Library!
Work schedule is in EST (Monday-Friday only)
Opportunities for professional development and career advancement
Company
My Amazon Guy
My Amazon Guy is a marketing agency specializing in PPC, SEO, marketing, merchandising, and brand launch.
501-1000 employees
H1B Sponsorship
My Amazon Guy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Late StageLeadership Team
Ken Zhou
Chief Operating Officer
Steven Pope
Founder
Recent News
2024-05-06
Company data provided by crunchbase