Director of Retention & Lifecycle jobs in United States
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24 Seven Talent · 1 week ago

Director of Retention & Lifecycle

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive

24 Seven Talent is seeking a hands-on Director of Retention & Lifecycle to take ownership of their retention and lifecycle marketing engine. The role involves auditing and optimizing marketing strategies across email, SMS, and subscription products to enhance revenue and customer retention.

Human ResourcesRecruiting

Responsibilities

Full-funnel retention and lifecycle strategy for all our product lines
All email & SMS automations, flows, campaigns, segmentation, and deliverability
Customer onboarding, post-purchase, cross-sell/upsell, winback, and churn-reduction journeys
Conversion-optimized landing pages and funnel architecture in partnership with acquisition
Retention analytics & attribution — e.g., what flows, campaigns, and product types drive actual repeat revenue
LTV modeling, MRR reporting, cohort views, and CAC payback improvement
Copy, offer, and experience testing — from subject lines to multi-step funnels
Retention experimentation roadmap, backlog prioritization, test velocity and outcome tracking
Lifecycle tech stack ownership, vendor evaluation, performance improvement
Data cleanliness and tracking — work closely with data engineering to ensure full-funnel clarity
Leveraging AI tools and automation to increase workflow efficiency, accelerate testing cycles, and identify revenue-driving insights
Improving and optimizing quiz-based lead funnels — ensuring segmentation, personalization, and lifecycle logic are tightly integrated to convert and retain customers effectively

Qualification

DTC retention marketingEmail marketingSMS marketingLifecycle marketingRetention analyticsLTV modelingData cleanlinessAI toolsPerformance metricsCopy testingFunnel architectureCollaboration with teamsCritical thinking

Required

Strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness
Hands-on executor, not just a strategist or manager
Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC
Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked
Can identify system gaps fast, and drive solutions without needing step-by-step guidance
Love partnering with paid acquisition, data, and product to drive better funnel performance
Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights
Think in systems: flows, loops, attribution, journeys
Want to be held accountable to impact, not output
Write clearly, think critically, and default to action over endless planning

Company

24 Seven Talent

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24 Seven partners with companies to get marketing, creative, and digital work done by providing the right talent, innovation, and insights.
dateFounded in 2000
location
Newport Beach, California, USA
people-size201-500 employees
web-link
https://www.24seventalent.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Morgan Stanley Asia
2016-10-06Private Equity

Leadership Team

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Celeste Gudas
Chairwoman, Founder
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Recent News

PR Newswire
24 Seven CEO Anthony Donnarumma Named to SIA Staffing 100 North America List for Fourth Time
2026-01-16
PR Newswire
24 Seven Acquires Marketing Consulting Firm Markacy
2025-11-13
PR Newswire
24 Seven Strengthens Market Position with Acquisition of Futureman and MTP
2025-10-10
Company data provided by crunchbase