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Hillpointe · 1 day ago

Social Media Manager

Winter Park, FL

Full-time

Onsite

New Grad, Entry Level

Hillpointe is a fully integrated real estate development and investment management firm focused on developing market-rate workforce housing across the Sun Belt. The Social Media Manager will assist with planning, creating, and publishing engaging content across social media platforms to build brand awareness, support leasing efforts, and foster community engagement.

LeasingProperty DevelopmentReal Estate

Responsibilities

Assist in developing and curating engaging visual and written content for platforms including Instagram, Facebook, TikTok, LinkedIn, and X (Twitter)

Schedule and publish regular social media posts that showcase property features, resident lifestyle, events, amenities, and company culture

Create and edit basic graphics, short-form videos, and Reels using tools like Canva, CapCut, or Adobe Creative Suite

Help brainstorm content ideas that align with marketing goals (e.g., leasing promotions, resident highlights, local partnerships, community events)

Support content calendars and ensure consistent brand voice across all posts

Monitor trends and platform features to keep content fresh and relevant

Monitor social media interactions (comments, messages, tags), respond timely, and engage with followers in a friendly and brand-appropriate tone

Collaborate with property teams to capture on-site content and resident-generated content

Support social campaigns that drive community involvement and resident retention

Assist with tracking post performance metrics (likes, shares, reach, engagement, etc.)

Provide basic weekly or monthly reports to help inform content decisions

Identify trends in content success and recommend improvements

Work with leasing teams, property management, and marketing staff to align social media efforts with broader business goals. Specifically, the VP of Event Marketing, Content Marketing Manager and SEO Manager

Participate in team meetings and contribute creative ideas to campaigns and the digital team. Specifically partnering with the Director of Digital Marketing and Marketing Specialist

Qualification

Social media platformsContent creationPhoto/video editingAnalytics experienceWritten communicationCreative mindsetOrganizational skillsTeam collaboration