Amy's Kitchen · 1 day ago
Brand Manager
Washington, United States
Full-time
Hybrid
Mid, Senior Level
$98K/yr - $146K/yr
4+ years expAmy's Kitchen is a family-owned organic and vegetarian food company on a mission to make healthy eating accessible. The Brand Manager will act as the general manager for an assigned product portfolio, shaping brand strategy and driving profitable growth through cross-functional collaboration and strategic execution.
Consumer GoodsFood and Beverage
Responsibilities
Serve as the product general manager for a given portfolio developing growth strategies, leading cross-functional execution, and managing P&L performance
Lead market and consumer analysis to identify growth opportunities, emerging trends, and competitive dynamics; translate findings into strategic actions
Develop portfolio roadmaps that balance innovation, renovation, and rationalization – defining the “job to be done” for each initiative
Lead cross functional projects end to end from concept through launch and post-launch evaluation working closely across functions including Sales, Marketing, Culinary, Manufacturing, Purchasing, Sourcing and Quality
Guide and partner with Sales Insights & Analytics team to monitor performance and inform decision-making, including competitive activity; post-launch results, and Profit & Loss (P&L)
Manage product development including new product ideas positioning/concept development/claims, variety line up, naming, pricing, and packaging
Work closely with the broader marketing team on the development of the annual marketing plan, identifying category and product focus / seasonality, consumer targeting strategy, key messaging and asset creation
Qualification
Required
Bachelor's degree in Marketing, Business, or related field with 4-6 years of related experience and/or training; or equivalent combination of education and experience
A minimum of 3-5 years of brand marketing, new products, and project management experience
Experience with Nielsen, SPINS, or IRI
Proficiency in MS Word and Excel
Experience in and passion for natural and organic foods
Ability to read, analyze, and interpret complex documents
Ability to plan and lead large cross-functional meetings, drive to consensus/conclusion, assign tasks, summarize succinctly, and communicate results in written and verbal form
Ability to respond effectively to the most sensitive inquiries or feedback
Ability to communicate effectively and persuasively at all levels of the organization
Strong problem-solving skills: able to navigate ambiguity and deliver practical solutions
Ability to prioritize effectively, manage multiple projects, and deliver results in fast-paced environments
Capable of recognizing key project issues, resolving conflicts, and escalating as appropriate
Preferred
CPG experience preferred
Benefits
Comprehensive health plans with Medical, Dental, and Vision coverage, plus Flexible Spending Accounts.
Mental health support with Modern Health to nourish your and your family’s mental well-being.
401(k) Retirement Plan with employer match and Financial Wellness support at no cost to plan for the future.
Referral Rewards and Scholarship Program to celebrate and invest in our teams.
Tuition Reimbursement Program to fuel your educational pursuits.
Paid parental leave for new parents.
Paid Time Off for vacations and sick days, with 9 paid US Holidays annually to savor those special moments.
Amy's product discount reimbursement to keep your pantry stocked, plus remote gym discounts to keep you moving and grooving!
Company
Amy's Kitchen
Amy's Kitchen, Inc. produces and markets natural and organic convenience foods.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Leanne Molter
Chief Financial Officer
Goretti Hamlin
Chief People Officer
Recent News
2025-10-15
2025-09-25
Company data provided by crunchbase