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Pilgrim's · 2 days ago

RETAIL CATEGORY INSIGHTS MANAGER

Greeley, CO

Full-time

Onsite

Mid, Senior Level

$101K/yr - $137K/yr

Pilgrim's is a leading global food company dedicated to providing high-quality food products. They are seeking a Retail Category Insights Manager to generate market insights through data analytics, identify market opportunities, and develop consumer insights programs to enhance their strategies and marketing efforts.

Food and BeverageFood ProcessingMeat and Poultry

Responsibilities

Work closely with Leaders and other stakeholders to proactively diagnose their main opportunities, identify strategic initiatives and set priorities

Create a pipeline of opportunities for the stakeholders in line with their KPI’s and company goals

Produce regular weekly and monthly insights reports and analysis

Maintain current and emerging developments/trends for your market scope, assess the impact, and collaborate with stakeholders to incorporate them into our plans

Conduct consumer research through surveys, focus groups, and both qualitative and quantitative methods to gain deep insights into consumer preferences, behaviors, and trends

Analyze consumer data and develop consumer personas and segments to inform product development and marketing strategies

Monitor market trends, competitor activities, and emerging consumer needs to identify growth opportunities

Deliver gap analysis relative to our competitors and demand, and work with marketing and innovation teams to identify new channel and customer opportunities

Provide consumer, channel, and competitive insights to build new product research, insights, and platform recommendations in both the retail and foodservice spaces

Collaborate with the marketing team to refine brand positioning, strategies, ensuring alignment with consumer insights

Track brand performance metrics and adjust strategies as needed

Partner with marketing stakeholders to understand market & competitive strengths / weaknesses / opportunities / threats; and Joint business planning support actionable assessment as well as the identification, creation & execution of activities based on this assessment

Provides intelligence and consultative guidance for brand strategy, product positioning, Marketing mix effectiveness, and new product development for our marketing teams

Develop and execute brand research to assess the effectiveness of our brand identity, positioning, and messaging

Present insights to customers when needed

Develop and manage our market information database, manage multiple data sources, build our dashboards, platforms and automate processes. Providing continuous support to enhance Market Intelligence program

Prepare primary and secondary market research with internal/external key partners

Develop our communication devices (reports, forums, webinars, meetings, etc.) and routines to appropriately share actionable intelligence with audiences in a timely manner

Propose proactive routines and rituals to help develop market opportunities

Other duties as assigned

Qualification

Data analyticsMarket researchConsumer insightsAnalytical skillsMicrosoft ExcelPowerPointNetworking skillsResearch mindsetCommunication skillsOrganizational skillsProblem-solving skills

Required

Bachelor's degree in Psychology, Marketing, Economics, Business, Statistics, or related field

Has worked in a corporate environment, working in a cross functional environment, with proven insights experience to sales teams

Experience with analytics and insights

Experience using IRI, Nielsen or any other POS data source

Excellent communication, networking, collaboration, and relationship building

Experience with primary and secondary research tools

Hands on experience with primary research techniques and design process

Strong analytical, consultative, and problem-solving skills

Organized and strong planner

Research mindset, with a great ability to communicate and present insights to a non-technical audience

Knowledge of Marketing tools and methodologies

Proficient in Microsoft Excel and PowerPoint

Experience with pulling data from various data sources (IRI, Nielsen, Syndicated, USDA, etc.)

Good understanding of how to properly display data

Understanding of reporting tools and concepts

Preferred

Background working in CPG or agriculture industry, preferred

Experience using IRI, Nielsen or any other POS data source, preferred

Digital marketing and analytics experience, preferred

Benefits

Vision, Medical, and Dental coverage begin after 60 days of employment

Paid Time Off: sick leave, vacation, and 6 company observed holidays

401(k): company match begins after the first year of service and follows the company vesting schedule

Incentive Pay: This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program

Career Development: Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs