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Matthews™ · 3 days ago

Lifecycle Marketing Manager (TN)

Nashville, TN

Full-time

Onsite

Mid, Senior Level

$80K/yr - $120K/yr

7+ years exp

Matthews Real Estate Investment Services is a rapidly growing commercial real estate technology platform, and they are seeking an experienced Email Marketing Manager to lead lifecycle and campaign-based email marketing efforts. The role involves owning the strategy and execution of data-driven email programs to increase engagement and strengthen client retention, while also driving SEO strategy and content optimization.

Financial ServicesReal Estate

Growth Opportunities

Responsibilities

Develop and execute a comprehensive email marketing strategy supporting demand generation and customer lifecycle

Build segmented, personalized email campaigns tailored to brokers, owners, tenants, investors, and other CRE stakeholders

Maintain list hygiene and ensure compliance with CAN-SPAM, GDPR, and other email regulatory standards

Build and refine segmentation strategies based on industry vertical, user behavior, transaction volume, and engagement. Manage A/B tests and optimize send-time, subject lines, content, and calls-to-action

Monitor key KPIs including open rates, CTR, conversion rates, and revenue influence

Produce weekly and monthly performance reports with insights and recommendations

Leverage CRM and marketing automation tools to identify growth opportunities

Own and execute the company’s SEO strategy – including technical SEO and on-page optimization

Partner with content and product marketing teams to develop SEO-driven content that increases organic visibility and supports lead generation goals

Track and analyze email KPIs, SEO metrics, and full-funnel conversion data to continuously refine strategies

Qualification

Email marketingLifecycle marketingSEO strategyHubSpotMarketoPardotData-driven decision makingCommercial real estate knowledgeAttention to detail

Required

7+ years of experience in email marketing, lifecycle marketing, or demand generation

Ability to work in a fast-paced, demanding environment with rapidly changing priorities while maintaining strong attention to detail

Comfortable making data-driven decisions and reporting on performance

Mastery of HubSpot, Marketo, Pardot or transferable platform

Preferred

Knowledge of commercial real estate workflows, investment lifecycle, property marketing, or brokerage operations is a plus

Company

Matthews™

Glassdoor4.1

Matthews™, a commercial real estate investment services and technology firm, holds recognition as an industry leader in investment sales, leasing, and debt and structured finance.

Founded in 2015

Nashville, Tennessee, USA

501-1000 employees