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Eagle Family Foods · 23 hours ago

Senior Manager, Communications Strategy - Remote

United States

Full-time

Remote

Senior Level, Lead/Staff

10+ years exp

Eagle Family Foods is a diversified food company with a rich heritage in brand leadership. They are seeking a Senior Manager of Communications Strategy to lead integrated media and communications strategies across various consumer touchpoints, ensuring cohesive brand messaging and driving engagement and conversion through data-informed storytelling.

Consumer GoodsFood and BeverageRetail

Responsibilities

Develop and oversee integrated communications strategies that align brand goals with business and consumer outcomes across 3 categories and 5 brands

Responsible for +$20MM media budget to deliver business growth targets and optimize investment efficiencies

Lead the media strategy across paid, owned, and earned ecosystems, ensuring message cohesion and cross-channel amplification

Directly manage the Eagle Foods design team and build out design capabilities for in-house content creation

Partner with brand, insights and creative teams to craft content that’s insight-led, on-brand, and optimized for each channel (digital, social, TV, shopper/retail)

Spearhead the insourcing of UGC content generation with social media creators

Create the vision for and drive forward the AI agenda for content generation – internally and with agency partners – and media targeting

Use data, social listening, and real-time analytics to assess performance, identify trends, and guide content and media optimizations in-flight

Stay ahead of cultural trends, audience behaviors, and platform innovations in food and lifestyle categories

Drive test-and-learn initiatives to enhance media mix effectiveness and creative resonance

Manage, coach, and develop two direct reports by providing clear performance objectives, ongoing feedback, and career development guidance

Foster a collaborative team culture that values curiosity, accountability, and creative problem-solving

Ensure workload balance, growth opportunities, and strong alignment with broader marketing priorities

Qualification

Communications planningBrand strategyIntegrated media rolesData analytics toolsCross-channel campaignsStakeholder managementLeadership skillsTeam collaborationCreative problem-solving