PYA · 2 months ago
Salesforce Marketing Analyst
Tampa, FL, US
Full-time
Onsite
Entry, Mid Level
2+ years expPYA is a leading professional services firm that serves clients across the United States, and they are seeking a Salesforce Marketing Analyst to optimize marketing technologies and analytics. The role involves collaborating with the marketing team to enhance strategic initiatives through the use of Salesforce and other tools.
AccountingBusiness DevelopmentConsultingHealth CareInformation TechnologyLegalManagement ConsultingProfessional ServicesRisk Management
Responsibilities
Support the optimization and administration of Salesforce Account Engagement (formerly Pardot) and ZoomInfo platforms, including automation, lead management, personalization, integrations, and email marketing
Build and maintain multi-touch attribution models to understand the contribution of various marketing channels to overall performance, creating performance dashboards, analyzing campaign insights, and mapping and tracking customer journeys
Train and mentor marketing team members in Salesforce Account Engagement best practices, including automation, data usage and governance, campaign execution, and reporting, while collaborating cross-functionally internally and with external vendors and agencies
Qualification
Required
2+ years of experience working in marketing technology or digital marketing roles in a corporate setting
CRM Experience required with a preference for Salesforce Marketing Cloud Engagement (formerly Pardot) and ZoomInfo
Creative problem solver with a high level of strategic, analytical, and conceptual skills and a passion for helping, uncovering insights, and optimizing marketing strategies
Traits that include detail-orientation, flexibility, and responsiveness
Exceptional time management, communication, and project management skills
Preferred
Experience with Salesforce Marketing Cloud Engagement (formerly Pardot) and ZoomInfo preferred
Proficiency in tools like Tableau, Power BI, and Google Analytics, with experience integrating these platforms into Account Engagement, is a plus
Familiarity with email marketing best practices and personalization strategies is also preferred
Benefits
Competitive compensation
Comprehensive benefits
Opportunities for career advancement
Company
PYA
PYA is a nationally recognized professional services firm delivering deep expertise in healthcare consulting, business advisory accounting, tax, and audit & assurance.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
David McMillan
CFO & Managing Principal of Consulting
Mouzhan Mangum, SHRM-SCP
Principal and Chief Operating Officer
Recent News
2025-01-27
Company data provided by crunchbase