Somewhere · 21 hours ago
Marketing Manager (Growth & Lead Generation) (Remote) - 53710406032
United States
Full-time
Remote
Mid Level
3+ years expSomewhere is seeking a data-driven, proactive Marketing Manager to build and scale their direct-to-consumer marketing engine. This strategic role will own the full local customer acquisition funnel, focusing on reducing reliance on warranty-based work and growing a sustainable lead pipeline through various marketing strategies.
Staffing & Recruiting
Responsibilities
Paid Acquisition (Lead Generation)
Set up, manage, and optimize Google & Bing Search campaigns targeting high-intent local keywords (e.g., “appliance repair near me”)
Manage Local Service Ads (LSA), including profile optimization, lead quality review, and dispute handling
Run Facebook/Instagram ads for local awareness, retargeting, and seasonal promotions
Local SEO & Online Reputation
Daily management of Google Business Profile (posts, photos, updates, accuracy, and NAP consistency)
Design and manage a review generation system to ensure COD customers are prompted for reviews via SMS/email
Conversion & Content
Create and optimize simple, high-conversion landing pages focused on calls and bookings
Maintain a consistent social media presence (Facebook/Instagram) to build local trust and brand credibility
Design print-ready offline marketing materials such as door hangers, yard signs, and vehicle wrap concepts
Retention & Partnerships
Build and manage email and SMS campaigns for seasonal reminders, reactivation, and promotions
Design and launch a referral and loyalty program
Conduct outreach to local property managers, realtors, and HOAs to establish B2B service relationships
Qualification
Required
3+ years in digital marketing for US-based home service businesses (HVAC, plumbing, electrical, appliance repair, etc.)
Proven ROI-focused experience with Google Ads and Local Service Ads
Proficiency in Canva or Adobe Express for digital and print materials
Exceptional written and spoken English with strong customer-first, local-oriented copywriting
Ability to deliver clear weekly reports showing ad spend, leads generated, and revenue impact
Benefits
Performance-Based Upside: Opportunity for bonuses tied to direct-to-consumer lead volume and revenue growth
Stability & Long-Term Vision: Essential service business seeking a long-term team member, not short-term help
Company
Somewhere
Support Shepherd is now Somewhere! Trusted by top brands and entrepreneurs for effortless and efficient global hiring solutions.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Benjamin S.
Chief Operating Officer
Company data provided by crunchbase