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Advanced Systems Group, LLC · 1 week ago

Social Growth Marketing Researcher (Temp)

New York City, New York

Full-time

Onsite

Mid, Senior Level

$160K/yr - $180K/yr

4+ years exp

Advanced Systems Group, LLC is a leading provider of technology and operations for media creatives and content owners. They are seeking a Social Growth Marketing Analyst to develop and optimize social growth strategies using AI tools to enhance audience engagement and performance analytics.

BroadcastingConsultingInformation TechnologyIT InfrastructureIT ManagementProfessional ServicesTV Production

Responsibilities

Lead the AI adoption strategy: Scout, test, and implement the latest AI tools to revolutionize our social workflow

Predictive Modeling & Simulation: Utilize AI bots and agents to simulate audience behaviors and predict the performance of campaign concepts before they go live

Real-Time Trend Analysis: Identify and deploy AI-driven social listening tools to identify rising trends instantly and automate real-time content posting strategies to capture viral moments

Close the Loop: Deeply analyze social performance data to uncover algorithmic patterns, behavioral trends, and "why" things work, not just "what" worked

Strategic Refinement: Translate raw data into tactical recommendations that help optimize our social media roadmap across all platforms

Reporting: Build dynamic dashboards that track growth metrics, engagement rates, and ROI, ensuring all decisions are backed by evidence. Review and manage monthly reports from agency partners. Identify ad hoc data pull needs and run analytics

Cross-Channel Optimization: Analyze traffic flow from social channels to App Stores to identify drop-off points and conversion opportunities

Data-Led ASO Strategy: Refine App Store creative assets (screenshots, videos) and copy based on social testing data and user sentiment analysis

Implementation: Execute ASO experiments and implement changes to maximize organic installs and conversion rates

Rigorous Testing: Establish the development, execution & analysis of the testing frameworks, including proposal and refinement of testing hypotheses, to inform the strategic and creative direction

Paid media campaigns: Oversee concepting, execution, and reporting on paid boosting campaigns in conjunction with agency support

Stay Ahead of the Curve: Act as the internal subject matter expert on all social platform updates, algorithm changes, and emerging features

Adaptability: Proactively propose new strategies to leverage new platform capabilities (e.g., new social algorithms, broadcast channels) the moment they are released

Manage internal team operations, partnering with procurement, product, GTM, Legal, etc to streamline team operations and inbound creative requests

Create internal inbound social request workflows. Own social attribution workflows (data pulls, refinements, etc)

Qualification

Growth MarketingAI ToolsAnalytics ToolsSocial Media StrategyASO KnowledgeAnalytical SkillsMindsetAdaptability

Required

Experience: 4-5+ years in Growth Marketing, Social Strategy, or Digital Performance Marketing

AI Fluency: Demonstrated experience using AI tools for more than just copy (e.g., Using AI for data analysis, trend spotting, image generation, or audience simulation)

Social Media fluency: experienced and skillful in keeping up to date on the rapidly changing social media landscape-and what makes content ‘social media first'

Analytical Skills: Strong proficiency in analytics tools (Google Analytics, Sprinklr, Mixpanel, Tableau, and native platform insights like Meta Business Suite)

ASO Knowledge: Understanding of the mobile app ecosystem and factors that drive App Store rankings and conversion

Mindset: You are a 'mad scientist' of social marketing—you love running experiments, breaking things to see how they work, and trusting data over intuition