VP Racing Fuels · 1 week ago
Event and Brand Activation Specialist
San Antonio, TX
Full-time
Onsite
Senior Level
5+ years expVP Racing Fuels Inc is a global leader in race fuels and performance chemicals, seeking an on-site Event & Brand Activation Specialist to join their team in San Antonio, Texas. The role involves planning and executing marketing strategies at events and tradeshows to enhance brand awareness and customer engagement.
AutomotiveInformation TechnologyTransportation
Responsibilities
Plan, activate, and positively represent VP Racing at field marketing activities including fan zones, giveaways, influencer appearances, ride-along(s), and other experiential activations
Lead planning and logistics for tradeshows, conferences, and retail activations — including event registration, kickoff meetings, and asset management
Develop and implement innovative brand activation strategies that connect with fans, partners, and retail customers
Serve as a liaison with tradeshow promoters, track personnel, sponsored athletes, dealers, and retail partners
Collaborate with Sales and Marketing to ensure cohesive brand messaging and ROI-focused execution
Manage merchandise inventory and on-site sales at activation events as needed
Transport, setup, staff, and tear down activation assets (booths, trailers, pop-ups, displays)
Hire and manage local brand ambassadors for event activations
Maintain VP Racing vans, trailers, and event displays in show-ready condition
Track, measure, and report on event ROI, lead generation, and engagement metrics
Support additional marketing projects and campaigns as assigned
Qualification
Required
Bachelor's degree in Communication, Marketing, Business Administration, or related field; AND at least five (5) years of experience for a high-profile consumer brand or activation agency (Sports or Retail marketing background a plus); OR any combination of education and experience that results in the applicable skills, knowledge, and abilities
Extremely organized and able to manage the logistics of multiple duties with professionalism and strong communication skills
Strong attention to detail and ability to work in a fast-paced environment
High levels of accuracy, timeliness and dependability
Ability to establish and maintain effective working relationships within the organization
Ability to work effectively with all levels of employees and management
Ability to assist in providing solutions to challenges that arise
Preferred
Tradeshow and Event Experience highly preferred
Willingness to travel up to 35–50%, including weekends
Benefits
Health, dental, and vision insurance
A full suite of supplemental insurance options
A robust 401(k) plan with a company match
Paid time off
Company
VP Racing Fuels
VP Racing Fuels is a race fuel technology company headquartered in Texas.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
John Martin
CFO
Bob Merz
DIRECTOR, BRAND MANAGEMENT, COMMUNICATIONS & LICENSING
Recent News
2025-04-09
2025-01-09
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