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Kinship · 13 hours ago

Social Media Specialist, Hotels

United States

Full-time

Remote

Entry, Mid Level

$55K/yr - $60K/yr

Kinship is a company focused on social media marketing for the hospitality industry, and they are seeking a Social Media Specialist. The role involves developing engaging content, managing social media platforms, and fostering connections with partners to enhance brand presence and engagement.

AdvertisingAnalyticsDigital MarketingPublic RelationsSocial Media Management

Responsibilities

Cultivate career path and actively seek professional development opportunities alongside the company

Tell us what we do not know with regular candor

Brainstorm and innovate to improve company, job, and partners

Promote a “story first” approach in all we do

Maintain a nuanced understanding of social media networking and content-sharing platforms as well as the latest tools and applications

Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes

Keep up to date on current trends within the represented industries of the agency

Develop a keen understanding of measurement and reporting tools

Evaluate and recommend social media software and platforms

Maintain an understanding of partners’ brand voice and be able to create authentic stories which drive engagement and ultimately revenue for our partners

Find opportunities to help evolve and share Kinship’s own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences

Similarly, work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines

Serve partners impeccably and look for opportunities to connect with them and to maintain their brand

Interface with team members in other disciplines for strong coordination of integrated marketing campaigns

Content creation

Assist in the creation of monthly content calendars by filling gaps of creative content, video, and other assets

Own, produce and capture content for monthly photo and video shoots

Assist in photography and videos needs upon request from Strategists

Curate user generated content

Develop IG stories for partners upon request from the Strategists

Develop narrative on social media sites in order to: promote learning (evoke, position, inform)

Influence Choices (persuade, direct, incent)

Enhance (reward, enhance, elicit)

Facilitate (recognize, enable, simplify)

Foster connections (create, curate, amplify)

Serve as an Account Lead for account teams leading integrated marketing and serving as a parter liaison

Support & monitor partner platforms

Pay close attention to:

Audience growth and acquisition

Social influencer and blogger relations opportunities

Four wall integration

Ad spend

Analytics and optimization

Assist in creating strategies for proactive outreach and engagement

Maintain lists of audiences, including relevant businesses, events, etc

Brainstorm and develop monthly strategy for social media tags and inclusions

Engage with partners’ social media communities, helping to increase our partners’ online engagement and digital presences

Respond to comments/mentions on client posts

Respond to posts/mentions/tags on client platforms

Respond to direct messages on client platforms

Respond to check-ins/location tags on client platforms

Respond to hashtags on client platforms

Social engagement with earned PR audiences

Social engagement with event audiences

Social engagement with neighboring business/location audiences

Imagine and execute “social moments,” including:

Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales)

Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve

Influencers - Develop online influencer programs

Brainstorm and develop monthly strategy with social media team

Report overview of social media influencer results with social media team

Maintain and update Kinship influencer lists

Assist in securing influencers for partners upon request of the Strategists

Engage regularly with influencers for each partner

Send influencer reports to partners after their experience is complete

Complete monthly Insights reports for partners as requested

Assist with reporting (content calendars, engagement feedback, influencer reports) as requested

Perform duties and tasks directed by Senior Leaders

Qualification

Social media strategyContent creationOptimizationInfluencer engagementMeasurement toolsCreative brainstormingAudience engagementTeam collaboration

Required

Cultivate career path and actively seek professional development opportunities alongside the company

Tell us what we do not know with regular candor

Brainstorm and innovate to improve company, job, and partners

Promote a 'story first' approach in all we do

Maintain a nuanced understanding of social media networking and content-sharing platforms as well as the latest tools and applications

Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes

Keep up to date on current trends within the represented industries of the agency

Develop a keen understanding of measurement and reporting tools

Evaluate and recommend social media software and platforms

Maintain an understanding of partners' brand voice and be able to create authentic stories which drive engagement and ultimately revenue for our partners

Find opportunities to help evolve and share Kinship's own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences

Work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines

Serve partners impeccably and look for opportunities to connect with them and to maintain their brand

Interface with team members in other disciplines for strong coordination of integrated marketing campaigns

Content creation

Assist in the creation of monthly content calendars by filling gaps of creative content, video, and other assets

Own, produce and capture content for monthly photo and video shoots

Assist in photography and videos needs upon request from Strategists

Curate user generated content

Develop IG stories for partners upon request from the Strategists

Develop narrative on social media sites in order to: promote learning (evoke, position, inform)

Influence Choices (persuade, direct, incent)

Enhance (reward, enhance, elicit)

Facilitate (recognize, enable, simplify)

Foster connections (create, curate, amplify)

Serve as an Account Lead for account teams leading integrated marketing and serving as a partner liaison

Support & monitor partner platforms

Pay close attention to audience growth and acquisition

Social influencer and blogger relations opportunities

Four wall integration

Ad spend

Analytics and optimization

Assist in creating strategies for proactive outreach and engagement

Maintain lists of audiences, including relevant businesses, events, etc

Brainstorm and develop monthly strategy for social media tags and inclusions

Engage with partners' social media communities, helping to increase our partners' online engagement and digital presences

Respond to comments/mentions on client posts

Respond to posts/mentions/tags on client platforms

Respond to direct messages on client platforms

Respond to check-ins/location tags on client platforms

Respond to hashtags on client platforms

Social engagement with earned PR audiences

Social engagement with event audiences

Social engagement with neighboring business/location audiences

Imagine and execute 'social moments,' including: Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales)

Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve Influencers - Develop online influencer programs

Brainstorm and develop monthly strategy with social media team

Report overview of social media influencer results with social media team

Maintain and update Kinship influencer lists

Assist in securing influencers for partners upon request of the Strategists

Engage regularly with influencers for each partner

Send influencer reports to partners after their experience is complete

Complete monthly Insights reports for partners as requested

Assist with reporting (content calendars, engagement feedback, influencer reports) as requested

Perform duties and tasks directed by Senior Leaders