Digital Communications and Audience Engagement Intern - JHU Students Only jobs in United States
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Jhpiego · 1 month ago

Digital Communications and Audience Engagement Intern - JHU Students Only

Jhpiego is seeking a Digital Communications and Audience Engagement Intern to provide strategic support in modernizing communication approaches. The intern will assess current strategies, recommend innovative methods, and collaborate with teams to enhance audience engagement, particularly in low- and middle-income countries.

AssociationEducationHealth CareNon ProfitTraining

Responsibilities

Conduct a comprehensive audit of AlignMNH's current communication channels, analyzing metrics such as open rates, engagement levels, and audience reach to identify gaps and opportunities
Research and recommend innovative content formats and dissemination strategies tailored to LMIC audiences, including multimedia content, interactive materials, and mobile-first approaches and use the Real Talk series to test these approaches
Develop a strategic plan for expanding AlignMNH's social media presence across platforms, including emerging channels relevant to target audiences
Investigate and pilot the use of messaging platforms (e.g., WhatsApp, Telegram) for direct audience engagement in LMIC contexts
Research and develop an influencer engagement strategy, including:
Identifying potential health communication influencers in target regions
Creating partnership frameworks and engagement guidelines
Developing metrics for measuring influencer campaign effectiveness
Create sample content in new formats (e.g., infographics, short-form videos, interactive tools) to demonstrate innovative approaches
Analyze competitor and peer organization communication strategies to identify best practices and emerging trends
Develop audience personas and journey maps to better understand how different segments prefer to receive and engage with health information
Assist in creating a digital transformation roadmap for AlignMNH's communication strategy
Pilot test 1-2 new communication approaches and provide data-driven recommendations based on results
Contribute to the Real Talk Series and International Maternal and Newborn Health Conference Communications activities as needed

Qualification

Digital communication trendsContent creationAudience researchSocial media managementInfluencer marketingBasic graphic designProject managementAnalytical skillsLMIC contextsHealth communication principlesCultural considerationsFluency in EnglishCreative mindset

Required

Currently enrolled as a full-time JHU graduate student (Master's level preferred)
Strong understanding of digital communication trends and social media platforms
Experience with content creation across multiple formats (written, visual, video)
Excellent analytical skills with ability to interpret engagement metrics
Creative mindset with ability to think outside traditional communication approaches
Strong project management and organizational skills
Proficiency in digital tools and platforms (social media management tools, basic design software, analytics platforms)
Fluency in English
Background in communications, marketing, public health, or related field
Experience with audience research and segmentation
Knowledge of LMIC contexts and communication challenges
Experience with influencer marketing or partnership development
Familiarity with health communication principles
Basic graphic design or video editing skills
Experience with WhatsApp Business or other messaging platform tools
Understanding of cultural considerations in global health communications

Company

Jhpiego is dedicated to improving the health of women and families in developing countries.

Funding

Current Stage
Late Stage
Total Funding
$1.2M
Key Investors
Patrick J. McGovern Foundation
2023-12-20Grant· $1.2M

Leadership Team

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Joe Judd
Chief Operating Officer
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Glenn Strachan
Chief Information and Technology Officer, VP
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Company data provided by crunchbase