Grayscale Investments · 1 day ago
Executive Social Media Manager
United States
Full-time
Remote
Mid, Senior Level
4+ years expGrayscale Investments is the largest digital asset-focused investment platform in the world by AUM, offering a broad selection of investment products. They are seeking an Executive Social Media Manager to enhance the digital presence of the CEO and Leadership Team, focusing on executive communications and thought leadership across social platforms.
BitcoinBlockchainFinanceFinancial ServicesFinTech
Responsibilities
Manage digital presence for CEO and key leadership team members by developing clear persona frameworks (voice, themes, cadence) that align with broader Social and communications strategy on X and LinkedIn
Translate business priorities, product themes, and market narratives into executive content that meaningfully increases clarity, relevance, and engagement across platforms
Partner with external social agencies to create and execute scalable executive visibility programs, ensuring output meets Grayscale’s quality and timeliness standards
Serve as the primary creator for executive channels, consistently producing posts that accurately reflect each leader’s tone, leadership style, and strategic objectives
Interface with Executives to conduct brief, focused conversations and efficiently extract insights, turning raw ideas into concise, high-impact social narratives
Build and maintain proactive content calendars tied to announcements, media moments, research releases, events, and industry trends to ensure timely execution
Drive message consistency across teams by collaborating closely with Social, Communications, PR, Product, Research, and Marketing to source inputs and align narratives
Coordinate with Compliance to obtain swift content approvals and ensure posts adhere to regulatory requirements without slowing output
Streamline the executive workflow by managing drafts, revisions, and approvals in a manner that reduces time required from leadership
Review top-level performance metrics and adjust content direction based on what resonates with priority audiences (investors, policymakers, media, crypto community)
Work with the Social team to identify emerging trends, storytelling opportunities, and platform formats that can elevate executive visibility and thought leadership
Recommend and implement improvements to strengthen voice, reach, and influence over time, based on insights, audience behavior, and business priorities
Qualification
Required
4–8 years in social media, communications, executive communications, or digital storytelling
Proven experience ghostwriting for senior executives or public-facing leaders
Exceptional writing and editing ability: concise, articulate, and able to mimic tone and adapt to different leadership voices
Proven ability to interface with executives and distill essential information from short, high-impact conversations
Strong interviewing skills: able to pull out insights quickly in short interactions
Strong judgment in navigating sensitive topics, emerging news, and market dynamics
Comfortable working with C-suite leaders in fast-paced, high-visibility environments
Highly proactive, organized, and capable of handling multiple executive stakeholders
Preferred
experience in crypto, finance, fintech, or tech
Company
Grayscale Investments
Grayscale is an asset management firm with over a decade of expertise in crypto investing, offering more than 25 crypto investment products
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Peter Mintzberg
Chief Executive Officer
Recent News
InsideBitcoins.com
2026-01-09
2026-01-09
Company data provided by crunchbase