Apply on Employer Site

Fanatics · 6 hours ago

Director, VIP Strategy & Operations

New York, NY

Full-time

Hybrid

Director/Executive

$190K/yr - $215K/yr

8+ years exp

Fanatics is building a leading global digital sports platform and is seeking a Director, VIP Strategy & Operations to manage key strategies for their VIP customer ecosystem. This role involves overseeing reinvestment, flow-through, and marketing strategies to enhance customer engagement and profitability while collaborating with various teams to design effective operating models.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Own the reinvestment strategy across all VIP customer segments, in partnership with the Online Sportsbook and Online Casino reinvestment teams

Define reinvestment frameworks, guardrails, and prioritization logic that balance customer engagement, retention, and profitability

Ensure reinvestment decisions are grounded in customer value, lifecycle stage, and expected economic return

Align reinvestment strategy with broader business objectives and financial targets

Own the strategy for maximizing flow-through across all VIP customer segments

Partner with Finance, Data, and Reinvestment teams to understand drivers of margin, reinvestment efficiency, and customer-level economics

Design and monitor profitability metrics that connect wagering behavior, reinvestment, and net contribution

Identify opportunities to improve flow-through through changes in targeting, reinvestment mix, customer segmentation, and lifecycle strategy

Ensure leadership decisions are informed by a clear understanding of tradeoffs between growth, reinvestment, and profitability

Own the marketing and targeting strategy for the VIP Early Lifecycle, including Fast Track, Status Match, Concierge, and VIP Acquisition Operations

Define how high-potential customers are identified, segmented, and activated in early lifecycle stages

Partner with Marketing, Data, and Acquisition Operations to ensure targeting strategies are data-driven, efficient, and aligned with profitability goals

Ensure early lifecycle investments are structured to drive sustainable value

Lead and develop senior leaders responsible for executing early lifecycle programs and acquisition operations

Oversee a Senior Manager focused on Fast Track Status, Match and Concierge strategy and execution

Oversee a Manager responsible for VIP Acquisition Operations

Set clear expectations, priorities, and performance standards across reinvestment, profitability, and early lifecycle strategy

Coach and develop managers into strong operators and people leaders

Partner with VIP leadership to define near- and long-term priorities across reinvestment, profitability, and early lifecycle growth

Translate strategy into execution roadmaps, resourcing plans, and success metrics

Deliver executive-ready insights and recommendations on customer economics, reinvestment efficiency, and flow-through performance

Qualification

Customer economicsReinvestment strategyProfitability frameworksMarketing strategyData-driven decision-makingExecutive communicationStakeholder managementAnalytical skillsTeam developmentLeadership