Director, Audience Strategy jobs in United States
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Spark Foundry · 1 week ago

Director, Audience Strategy

Spark Foundry is a global media agency focused on enhancing brand engagement through innovative strategies. The Director will lead an integrated team to create inclusive brand experiences across various media platforms, ensuring optimal messaging and collaboration with creative partners.

AdvertisingMarketing

Responsibilities

Ensure seamless, end-to-end integration across channels, creative, and content activation with no dead ends
Act as a “connector” across disciplines both internally and externally with partners and clients
Simplify client inputs to identify the critical jobs to be done with communications
Bring a deep understanding of diverse, target consumers and champion that consumer to create experiences they will want to engage with
Form collaborative relationships with other agency capabilities, partner agency teams and third parties
Identifies opportunities upstream to leverage content and media partnerships to supercharge media plans
Navigate multifunctional agency teams and client relationships; with authority to deliver strong and substantiated recommendations to both internal and external audiences and show the ability to quickly pivot course-based learnings from on-going, inclusive insights
Proactively ideates with team and colleagues to produce novel (award-worthy) solutions for clients

Qualification

Integrated marketing strategyPersuasive storytellingData analysisCollaborative approachRelationship buildingDiversityInclusivityExecutive communicationCreative collaboration

Required

7+ years' experience in leading and developing communication / integrated marketing strategy, connecting the dots across paid, owned, and earned
Embraces a collaborative approach and experience; thrives working closely with research, content and data specialists to diagnose and solve client business challenges and audience pain points or opportunities for marketing
A strategic thought leader with the discipline to step back from the noise in order to get to inclusive behavioral insights that will incite successful connected campaigns
A persuasive storyteller who is endlessly curious, with a keen ability to shift perspective and illuminate powerful, inclusive insights and potential through data and narrative
A proven leader and relationship builder with an authoritative presence and confident communication style with executive-level clients; easily accessible to all levels of the agency and client organizations
Champions cultural attributes and continuously strives for diversity and inclusivity and broad perspectives in our human experience deliverables for clients

Benefits

Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off

Company

Spark Foundry

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Spark Foundry is one of six global media agency brands within Publicis Media.

Funding

Current Stage
Late Stage

Leadership Team

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Niti Kumar
Chief Executive Officer, Spark Foundry
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Sarah Kramer
Global and US CEO, Spark Foundry | Publicis Groupe Client Leader
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Company data provided by crunchbase