Bloom Energy · 5 hours ago
Senior Manager, Field Marketing
San Jose, CA
Full-time
Onsite
Senior Level, Lead/Staff
$164K/yr - $236K/yr
10+ years expBloom Energy is a leader in clean energy solutions, driving the global energy transition with innovative technologies. They are seeking a strategic and results-oriented Senior Manager, Field Marketing to lead integrated marketing programs that enhance pipeline and accelerate revenue across key customer segments. The role involves collaboration with sales and marketing teams to develop and execute targeted campaigns and events.
CleanTechEnergyFuel CellOil and GasWind Energy
Responsibilities
Develop and continuously refine data-driven, customer obsessed campaigns that successfully engage key contacts at target accounts; and ultimately generate and accelerate sales opportunities and pipeline
Build events (owned and third-party) as part of the pipeline engine, with pre-, during-, and post-engagement flows
Develop regional field marketing programs
Build forecast to meet revenue requirements
Write & develop multi-touch programs to drive success before, during and after programs to increase engagement and response rates
Including promotion and nurture emails, Landing pages, Direct Mail, ABM tactics, ads, and sales enablement
Create playbooks, nurture scripts, and collateral for sales & BDRs to maximize marketing campaigns and programs
Manage lead handoff and ensure all leads from events are meeting SLAs and conversions
Responsible for field event and program planning, pipeline/outcome forecasting, project management, and logistics, from research & initial planning to post event/program follow up
This includes vendor management/negotiation, sales enablement, data cleansing/tracking, building & tracking SFDC reports, Hubspot set up, archiving, and maintenance of all assets
Drive, project manage, & collaborate across marketing, sales, & design team to generate marketing content such as webpages, emails, direct mail, event content, etc
Orchestrate resources across Marketing to maximize integrated efforts and support the team in achieving shared goals
Primary liaison between Field Sales and Marketing
Communicate feedback from the Field back to Marketing to ensure the Field has the tools and messaging they need to maximize campaign outcomes
Work hand in hand with sales to gain deep understanding of target accounts, segment/region needs, and effectively build out field events and account-based marketing programs to grow and accelerate pipeline
Manage budget & report quarterly results influence, pipeline, campaign performance and uncover insights to improve ROI
Oversee the Field Marketing budget, ensuring smart allocation of resources to drive maximum impact and efficiency across programs and channels
Lead the development and execution of a comprehensive ABM strategy, identifying, targeting, and engaging high-value segments with personalized, high-impact campaigns
Collaborate closely with sales leaders and frontline teams to ensure timely lead follow-up, campaign feedback loops, and integration of insights into ongoing campaign development
Build a high-functioning demand generation engine by aligning marketing, sales, BDRs, and RevOps around shared goals
Streamline operational workflows to drive efficiency and consistency in campaign execution and follow-up
Qualification
Required
BS/BA degree and 10-12 years of experience in B2B Field Marketing role
Proven success in building pipeline and accelerating revenue within enterprise sales environments
Experience with ABM strategy and execution, particularly for technical or complex sales cycles
Proficient with marketing automation, CRM, and attribution platforms such as HubSpot, 6Sense, Salesforce
Grasp of digital marketing channels, including paid media, email
Excellent cross-functional collaboration skills
Ability to handle moving parts, switch gears quickly, and juggle many projects at the same time
Highly analytical and metrics-driven; skilled in translating data into action
Event management requires carrying, lifting, lowering assets weighing up to 50 lbs, which you should be comfortable with
Ability to travel up to 30%
Company
Bloom Energy
Bloom Energy offers on-site power generation systems that can use a wide variety of inputs to generate electricity.
1001-5000 employees
H1B Sponsorship
Bloom Energy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (38)
2024 (21)
2023 (37)
2022 (33)
2021 (22)
2020 (29)
Funding
Current Stage
Public CompanyTotal Funding
$5.37BKey Investors
Wells FargoE.ONApex Venture Partners
2025-12-19Post Ipo Debt· $600M
2025-10-30Post Ipo Debt· $2.5B
2025-07-10Post Ipo Equity· $27.75M
Leadership Team
Dan Middleton
Senior Vice President, Americas
Shawn Soderberg
Executive Vice President, Chief Legal Officer and Corporate Secretary
Recent News
2026-02-03
The Motley Fool
2026-02-03
2026-01-22
Company data provided by crunchbase