CMR Surgical · 6 days ago
Area Sales Director - Pacific Northwest
United States
Full-time
Remote
Director/ExecutiveCMR Surgical is revolutionizing minimal access surgery with their next-generation surgical robotic system, Versius. The Area Sales Director will be responsible for expanding the footprint of Versius Plus across hospitals, focusing on new partnerships and capital procurement while managing the entire sales cycle.
Health CareMedicalMedical DeviceRobotics
No H1B
Responsibilities
Sales Ownership: Lead the full sales process for surgical robotic systems US hospitals, academic centers and IDNs—from identification to installation—achieving or exceeding revenue targets and forecast accuracy
Strategic Account Development: Manage and expand key accounts to form a strong pipeline, building long-term partnerships with hospital executives, clinical stakeholders, and procurement teams
Stakeholder Engagement: Build relationships with C-suite executives, clinicians, KOLs, and finance stakeholders across the Hospital ecosystem, including ICBs and national frameworks with a targeted view to winning consistently new accounts
Commercial Strategy: Shape and execute the commercial strategy, contributing to segmentation, targeting, and tactical sales planning in your region
Cross-functional Collaboration: Work with internal teams (marketing, clinical, finance, legal, etc.) to deliver proposals and tender submissions that align with Hospital priorities and compliance pathways
Events & Networking: Organise and attend events (e.g. demos, roadshows, regional/national conferences) to build interest, generate leads, and showcase the value of Versius Plus
CRM & Sales Tools: Use Salesforce and other commercial tools to track pipeline, drive engagement, and ensure visibility across internal stakeholders
Customer Experience: Deliver a premium, partnership-driven experience for Hospital customers—from initial engagement through post-installation follow-up
Qualification
Required
Proven success in capital equipment sales, ideally within Community Hospitals, Academic Centers and IDNs
Strong experience navigating complex, multi-stakeholder sales cycles, including procurement, clinical, and financial decision-makers, from first contact to contract signature
Understanding of Hospital procurement routes, including capital budget cycles, frameworks, and competition procedures
Demonstrated ability to manage complex long sales cycles and deliver growth targets consistently and on time
Highly motivated, ethical, and disciplined, with strong communication and consultative selling skills
Experience building and influencing executive relationships and KOL networks
Proficiency in use of sales tools (CRM systems and value propositions) and a data-driven approach to decision-making
Work predominantly in a defined region but have a willingness to travel across the US, and occasionally internationally, working as part of a closely networked commercial team
Experience in robotic surgery, soft tissue surgical devices, or minimally invasive surgery (MAS)
Track record of successful sales into the Hospital for robotic or capital surgical equipment
Familiarity with innovative financing models for Hospital procurement (e.g., managed service agreements, leasing etc)
Benefits
Bonus
Non-contributory pension
Private healthcare
Generous annual leave allowance
Enhanced global parental leave pay
Company
CMR Surgical
CMR Surgical develops and manufactures robotic surgical systems to enhance precision and efficiency in minimally invasive surgery.
Founded in 2014
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$1.35BKey Investors
Trinity CapitalLGT groupSilk Road Fund
2025-04-02Series Unknown· $200M
2025-04-02Debt Financing
2023-09-20Series D· $163.95M
Leadership Team
Massimiliano Colella
Chief Executive Officer
Luke Hares
Chief Innovation Officer
Recent News
businessweekly.co.uk
2026-01-11
Medical Device Network
2026-01-09
2026-01-08
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