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Certinia · 3 days ago

Sr Director, Global Product and Solution Marketing

United States

Full-time

Remote

Director/Executive

$202K/yr - $253K/yr

15+ years exp

Certinia delivers a Services-as-a-Business platform that powers and connects all aspects of services operations. The Senior Director, Global Product & Solution Marketing role is highly strategic, leading a team to create the go-to-market positioning and narrative for the company's solutions while influencing the strategic direction and market success of global solutions.

AccountingCloud ComputingEnterprise Resource Planning (ERP)Financial ServicesHuman ResourcesProfessional ServicesSaaSSoftware

Responsibilities

Lead, motivate and mentor the global team to meet KPIs and revenue targets; manage and develop a team of distributed employees across EMEA and North America in a predominantly remote environment

Align go-to-market messaging, strategy and program through every product offering, simplifying the growing complexity of multiple selling motions (new products, cross product solutions, new vertical markets)

Drive and strategize cross functionally to prioritize go-to-market approaches across sales, marketing, and services and centralizing insight from across lines of business to balance distributed lines of business focus and providing executive visibility to performance

Coordinate across Product, Sales, Marketing,Customer Operations, and Engineering to set messaging and positioning, launch plans, sales enablement and the right programs / campaigns to drive sales funnel with marketing

Enable Sales with clear positioning, messaging, training, as well as the content used across presentations, campaigns, field marketing, sales engagements, and marketing campaigns

Drive field readiness with insight, tools, and training to enable the customer-facing teams, internal and external partners to hit revenue and funnel objectives in partnership with Sales Enablement

Drive strategic planning and participate in product packaging / pricing rationalization, and build vs. partner/buy decisions in partnership with the product management teams to optimize market timing with market opportunities

Be the voice of the customer to market-facing leadership and development teams

Provide cross line of business executive visibility to go-to-market effectiveness

Manage the budget associated with Product Marketing activities and direct the spend to associated teams to execute plans you create and shape

Support corporate communications with the planning and execution of AR strategy, partnering with external industry experts to represent Certinia

Work with the global marketing leadership team to support regional PR activities with customers, partners, and Certinia executives

Work with the regional marketing leaders and digital marketing to coordinate product launches, review global campaign themes and provide feedback as required

Qualification

B2B marketing experienceProduct marketingStrategic planningLeadership skillsSales enablementMBAEquivalentMetrics drivenSalesforce ecosystem experienceCommunication skillsTeam collaboration

Required

Exceptional leadership skills and proven ability to attract, develop, coach and retain top talent

MBA; or equivalent combination of education and experience

Exceptional communication and people/program management skills. Demonstrated ability to lead, coach and grow your team is essential

A team player who collaborates as standard practice, and operates successfully leading both their own team and virtual working teams

Direct B2B marketing experience positioning PSA, ERP or CS related business applications

12+ years experience positioning enterprise applications to services-based organizations

15+ years of experience of B2B marketing leadership experience, focused in product marketing in technology, professional services, financial services or business services sector

Minimum 8 years leadership and people management experience

Significant experience leading and motivating globally distributed teams

Ability to design and execute a business plan to support the achievement of revenue goals, determine growth strategy and align cross-functionally to drive company objectives

Strong strategic thinker, driven to elevate the work and those around them beyond the tactical

A proven track record in translating complex product discussions and updates into clear, value-based messaging and sales artifacts

A strategic and entrepreneurial product marketer with experience creating new products and / or category(s)

Excellent verbal presentation and communication skills and proven marketing writing skills as needed for various marketing activities, including MRDs, launch plans, keynotes, press and analyst tours, seminars/webinars, collateral and training

Experience working with sales leadership and the overall field organization to support revenue growth and competitive differentiation

A collaborative leader able to influence / manage through well-developed, cross-functional communication skills and cultural awareness in a matrix organization

A blend of technical understanding with the ability to deliver the right high-level message

Metrics driven approach, you are numerically strong and use data to inform strategic decisions and planning

Driven, self-motivated, and always looking for ways to continuously optimize our go-to-market approach and execution

Demonstrative ability to achieve and exceed business plan metrics while developing new market and product categories

Preferred

Experience working within the Salesforce ecosystem

Benefits

Holistic Wellness Program: Monthly wellness stipends to use toward gym memberships, mental health resources, or fitness equipment, alongside access to premium wellness apps.

Flexible Work Environment: We support work-life balance through a variety of remote, hybrid and flexible scheduling options for many roles.

Industry-Leading Parental Leave: Generous fully-paid parental leave for birthing and non-birthing parents to support your family’s newest additions.

Comprehensive Coverage: Premium medical, dental, and vision insurance, a 401(k) with a competitive company match, and generous paid time off (PTO) plus observed company holidays.

Growth & Development: A commitment to your professional evolution through internal workshops, skill-building initiatives, and supported learning paths.