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Cree LED · 3 days ago

Marketing Communications Specialist

Durham, NC

Full-time

Hybrid

Entry, Mid Level

$67K/yr - $83K/yr

2+ years exp

Cree LED is a leading provider of optimized LED chips and components, known for their innovation and reliability. They are seeking a Marketing Communications Manager to develop and manage brand messaging across multiple channels, driving awareness and supporting sales growth. The role requires strong writing skills and experience in agency management to effectively communicate their LED product portfolio.

IndustrialLightingManufacturing

Responsibilities

Develop and implement integrated marketing communications strategies aligned with business objectives

Plan and manage annual marketing communications budget

Collaborate with external advertising and PR agencies to ensure timely and effective campaign delivery

Write and distribute press releases, product announcements and media pitches

Oversee brand development and consistency across our web, social media and all touchpoints

Create and schedule engaging content for social media platforms

Plan and execute advertising campaigns across digital and traditional media

Manage ingredient branding initiatives with OEM partners and industry collaborators

Monitor campaign performance and adjust strategies based on analytics and KPIs

Collaborate with distributors to promote Cree LED products through their marketing efforts

Provide content and communications support for regional trade shows and events

Qualification

Marketing communicationsBrand managementDigital marketing toolsProject managementB2B marketingAgency managementLED technology knowledgeAdobe Creative SuiteSalesForce

Required

Bachelor's degree in Marketing, Communications or related field

2-3+ years of experience in marketing communications, preferably in manufacturing or technology sectors

Proven success in managing brand communications and agency relationships

Exceptional writing, editing, and storytelling skills

Proficiency in digital marketing tools and platforms

Strong project management and organizational abilities

Ability to work collaboratively in a fast-paced environment

Preferred

Experience in B2B marketing and ingredient branding

Familiarity with LED technology, semiconductor or electronics industry

Competency with a variety of software, including: Adobe Creative Suite (Photoshop, Illustrator, InDesign), MS Platform (Word, Excel, PPT, SharePoint), Constant Contact, Highspot, SalesForce