Apply on Employer Site

Insomniac Events · 1 day ago

Insomniac - PR Coordinator

Calabasas, CA

Full-time

Onsite

Entry Level

$20/hr - $27/hr

1+ years exp

Insomniac Events is a leading producer of innovative music festivals and events. They are seeking a PR Coordinator who will develop and implement communications strategies to enhance media relations and storytelling efforts, while managing various projects within the organization.

ConcertsMedia and EntertainmentMusicPerforming Arts

No H1B

Responsibilities

Monitor and manage the press@insomniac.com inbox, ensuring timely and professional responses to incoming media inquiries

Build and maintain strong relationships with journalists, photographers, influencers, and other media professionals covering Insomniac events

Review, approve, or deny media credential applications for all concerts, festivals, and club shows

Take ownership of logistics and communications for credentialed press, ensuring they have everything needed for seamless event access

Draft, edit, and distribute a variety of written materials including press releases, media alerts, festival recaps, news articles, and PR reports

Create Electronic Press Kits (EPKs), one-sheets, and talking points that support marketing and communications efforts across all event brands

Assist in formatting and distributing press releases and announcements through third-party platforms

Draft official quotes and remarks on behalf of company executives for interviews and media opportunities

Draft content for a handful of social media posts per month

Support the planning, coordination, and execution of signature philanthropy initiatives, including charity auctions, fundraising events, and community engagement campaigns

Partner with cross-functional teams by managing timelines, tracking budgets, and ensuring seamless integration of philanthropic messaging across marketing, PR, and on-site activations

Help maintain accurate impact reporting, track participation metrics, and contribute to storytelling efforts that highlight the company’s charitable impact

Compile and distribute daily press clips and weekly media reports summarizing editorial coverage, social content, and broadcast placements

“Grade” the media coverage and immediately flag content that is not aligned with the brand, providing recommendations for addressing the situation and fixing the content

Track and analyze earned media reach, sentiment, and impact across multiple campaigns and channels

Provide continuous updates to internal stakeholders and festival teams on major press hits and campaign performance

Contribute to campaign brainstorms and planning meetings to identify newsworthy angles, storytelling opportunities, and press-worthy initiatives

Build and update tailored media lists based on event genre, location, and audience to ensure relevant coverage

Draft suggested PR strategies and timelines for full event campaigns

Research and maintain a current media database with contacts across key Insomniac markets, domestically and internationally

Liaise with marketing, brand, and promoter teams to ensure PR strategy aligns with broader campaign messaging and promotional efforts

Pull and organize photo selects following concerts and branded events; fulfill press photo and video requests as needed

Maintain internal folders (Dropbox/Google Drive) with the most current/up to date press materials, releases, images, and assets

Coordinate with external firms/agencies for asset delivery, fact-checking, and announcement timing

Provide onsite assistance as needed at select concerts, club shows, and festivals by managing media check-in, building and staffing press lounges, and facilitating artist interviews or photo moments

Train and provide support in onboarding team members, clients, vendors and partners when needed

All other projects and initiatives as identified

Qualification

Media RelationsWriting SkillsGoogle WorkspacePublic RelationsPassion for Dance MusicProblem-SolvingAttention to DetailProject Management

Required

1+ year of experience in music public relations or relevant internships, preferably with exposure to dance music or live events

Exceptional writing skills, with the ability to craft compelling press materials, pitches, internal documents, and other communications tailored to different audiences

A strong understanding of the current media landscape, including both traditional press and emerging digital platforms with an emphasis on music and culture

Must be available to work in an office in Calabasas, CA five days per week (8-hour shifts)

Proficiency in Google Workspace (Docs, Sheets)

A highly motivated self-starter with a 'solutions-first' mindset and a proactive, can-do attitude

Strong problem-solving skills, with the ability to manage time effectively and move projects forward with urgency and attention to detail

Passion for and knowledge of electronic music culture, including Insomniac's festivals, brands, and community