Casa de las Campanas · 1 month ago
Sales and Marketing Manager
West Chester, PA, United States
Full-time
Onsite
Entry, Mid Level
$75K/yr - $85K/yr
2+ years expCasa de las Campanas is an extraordinary company investing in the future of senior living. The Sales & Marketing Manager plays a pivotal role in driving move-ins and occupancy while showcasing the vibrant lifestyle of the community through relationship-building and personalized experiences.
Non ProfitWellness
Responsibilities
Deliver memorable community experiences. Lead engaging and personalized tours that highlight how our community aligns with each prospective resident’s needs. Coordinate with department leaders to create seamless, tailored visit experiences
Leverage proven LCS SalesFIRST and ExSell standards & checklists. Including but not limited to responding promptly to inquiries from customers and referral sources to ensure speed to lead and persistent follow-up
Maintain accurate records of all interactions in Salesforce
Support families through important decisions. Offer empathetic, professional, and highly personalized support to prospective residents and their families as they navigate their senior living options
Drive strategic business growth. Develop and manage a comprehensive business development plan across all levels of care, ensuring a consistent pipeline of qualified leads
Build strong external partnerships. Lead outreach efforts by cultivating relationships with hospitals, physicians, social workers, case managers, and community organizations
Expand referral networks. Identify new referral sources and strategic community partnerships that increase awareness and drive occupancy results
Collaborate on marketing initiatives. Partner with the marketing team to create outreach campaigns, promotional materials, and community-engagement strategies that elevate visibility and brand awareness
Stay ahead of the market. Monitor local trends, competitor activity, and demographic shifts to inform positioning and outreach strategies
Be the face of the community. Represent the community at industry events, conferences, health fairs, and networking engagements with professionalism and enthusiasm
Prepare reports, track sales metrics and perform other duties as directed by the Director of Marketing & Sales
Qualification
Required
Bachelor's degree (emphasis in sales/marketing preferred)
Two years' experience in marketing/sales
Preferred
One year experience in senior housing, healthcare-related, or hospitality field strongly preferred
Benefits
401k plan with employer match
Dental Insurance
Health Insurance
Vision Insurance
Life Insurance
Paid Time Off
Daily Pay
Employee Assistance Program
Company
Casa de las Campanas
Casa de las Campanas is a nonprofit organization for a retirement community.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase