Sazerac Company · 1 week ago
Category Manager - Liquor Channel
United States
Full-time
Remote
Mid, Senior Level
$126K/yr - $189K/yr
7+ years expSazerac Company is a family-owned company with a rich history in the beverage industry, known for its award-winning brands. They are seeking a Category Manager to deliver insights and strategies that drive growth for both Sazerac brands and retailer partners in the Liquor channel.
Food and BeverageWine And Spirits
Responsibilities
Deliver integrated consumer, category, and market insights that inform retailer strategy and in-store execution across the liquor channel
Act as a category steward for major liquor chain partners, developing insight-led recommendations to help grow their overall spirits business through our brands and initiatives
Identify and prioritize incremental sales, space, and assortment opportunities that drive mutual growth for retailers and the company
Develop bite-sized, easy-to-sell insights that help field sales teams unlock distribution, displays, and shelf growth in independent liquor stores
Translate complex data into clear selling stories that sales teams can confidently use in customer conversations
Partner closely with sales leadership to align insights with executional priorities and commercial initiatives
Analyze and synthesize data from syndicated sources (e.g., Nielsen, Circana), panel data (e.g., Numerator), and retailer-specific systems to uncover growth drivers
Use tools such as Power BI, Excel, and planogram software to create compelling visuals and narratives that focus on 'what to do next,' not just 'what happened.'
Deliver custom analyses and special projects that support customer planning, leadership decisions, and strategic initiatives
Operate autonomously in a remote-first environment, proactively identifying opportunities and driving projects from idea to execution
Conduct periodic in-market store visits to assess shelf conditions, validate insights, and uncover real-world opportunities
Stay current on industry trends, shopper behavior, and competitive activity to ensure insights remain forward-looking and relevant
Build and document scalable processes and best practices that improve efficiency and enable future growth
Qualification
Required
Bachelor's degree in Business, Marketing, Economics, or a related field
7+ years of experience in Category Management, Shopper Insights, Trade Marketing, or Customer Strategy within CPG, beverage, or alcohol beverage industries
Experience supporting national large format retailers (e.g., grocery chains, Total Wine & More, Bevmo, Specs, etc.)
Proven ability to translate data into customer-facing recommendations that drive results
Strong expertise in syndicated data (Nielsen, Circana), panel data, and retailer-specific platforms
Advanced proficiency in Excel, PowerPoint, and data visualization tools (Power BI, Tableau)
Strong communication and presentation skills with the ability to tell clear, fact-based stories
Highly self-motivated with the ability to manage priorities independently
A valid driver's license
Ability to work remote
Preferred
Expertise in data visualization/data preparation tools (e.g., Microsoft Access, SQL, VBA, Alteryx)
Experience with alcoholic beverages or DSD categories
Experience working with the Liquor channel
Benefits
Competitive Pay
Comprehensive Benefits from Day One including medical, dental, vision, disability, and life insurance.
Family Coverage: Options to cover family members, including domestic partners.
401(k) Plan: Immediate access to a matching 401(k) plan.
Flexible Time Away: Enjoy paid time off (PTO), holidays, and parental leave.
Mental Health and Wellness: Access to mental health care and wellness incentive programs.
Educational Support: Benefit from tuition reimbursement and our scholarship program for dependents of Sazerac team members.
Fun Extras: Enjoy branded apparel, fun events, and a team member bottle purchase program.
Training and Development: Opportunities for professional growth and development.
Company
Sazerac Company
The Sazerac Company is a privately held alcoholic beverages company.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Jake Wenz
President & CEO
Michael Metzger
Global CIO
Recent News
2025-11-10
New Orleans CityBusiness
2025-11-04
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