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Deloitte · 7 hours ago

Insights and Analytics Senior Manager

Philadelphia, PA

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$167K/yr - $308K/yr

10+ years exp

Deloitte is a leading professional services firm that empowers organizations to build deeper relationships with customers through innovative strategies and advanced analytics. The Insights and Analytics Senior Manager will guide data-driven strategies across marketing, advertising, and commerce functions, leveraging emerging technologies and analytical expertise to support clients' business initiatives.

AccountingConsultingFinancial ServicesLegalProfessional ServicesRisk Management

Growth Opportunities

No H1B

Responsibilities

Uncover client's key business questions across the marketing funnel, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels

Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality

Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/CRM, voice of the customer/brand studies, or SEO

Guide multi-dimensional delivery teams with deep dives into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC, BigQuery and more

Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts, leveraging tools such as Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools

Lead the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and A/B testing deployment

Serve as subject matter expert and proactively drive the development of sales proposals, client points of view, and data-driven best practices

Understand the evolving landscape of AI and analytics tools, as it impacts how we sell and deliver to our clients, increasing delivery efficiencies and elevating client capabilities

Bring analytical rigor and wear many hats, between supporting and leading delivery teams, partnering with internal cross-functional teams, client facing exposure, and diving in with a start-up mentality

Possess strong time management skills to ensure accurate delivery while leading multiple projects and/or business development efforts

Provide support, coaching, and training to assist in the career and capability development of team members to support the growth of the practice

Possess strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns (i.e., segmentation, predictive response models, etc.)

Qualification

Digital Marketing AnalyticsMarketing Mix ModelingMulti-Touch AttributionData Visualization ToolsA/B Testing SolutionsTag Management SolutionsAnalytical MethodologiesSQLClient Relationship SkillsProject ManagementCommunication SkillsTime Management

Required

10+ years managing digital marketing/advertising analytics and multi-functional teams for large, complex clients/projects with experience in omnichannel measurement

5+ years of experience with Marketing Mix Modeling (MMM) and/or Multi-Touch Attribution (MTA)

5+ years of experience with Digital Analytics tools (Adobe Analytics, Google Analytics), Tag Management Solutions (Ensighten, Tealium, GTM), and A/B and MVT Testing Solutions (Target, Optimizely), with a strong knowledge of analytical methodologies for evaluating and optimizing customer datasets and digital campaigns

3+ years of experience defining analytics, modeling, and tagging strategies and developing measurement and testing plans

Ability to travel 30%, on average, based on the work you do and the clients and industries/sectors you serve

Must be legally authorized to work in the United States without the need for employer sponsorship now or at any time in the future

Preferred

Proven leadership ability with strong client relationship skills

Executive presence demonstrating ability to communicate clearly and convincingly to respective client teams through excellent oral and written communication skills, including strong presentation skills

High-level understanding of modeling approaches

Expert in leveraging widely used reporting/data visualization tools (Ex: Tableau, Microsoft Power BI, Data Studio, Datorama, Looker, etc.)

Experience with trend identification and supporting tools (Social Listening tools)

Fluent with Excel and/or other data analysis tools such as SQL or Tableau

Understanding of databases and ability to mine large data sets using advanced SQL Skills

Excellent Project Management experience and ability to manage work and meet specific deadlines, highly organized and self-sufficient

Excellent written and verbal communication skills

Bachelor's degree or equivalent experience