Pretzl · 7 hours ago
Data Analytics Lead
United States
Full-time
Remote
Senior LevelPretzl is a company focused on data analytics, seeking a Data Analytics Lead to represent their US-based clients. This role involves owning data analytics requirements, leading client engagements, and providing insights while collaborating with teams in the UK.
AdvertisingB2BMarketing
Hiring Manager
Zena Charles
Responsibilities
Act as the senior data and analytics contact for US-based clients (including all US owned media accounts)
Lead client conversations on performance, insight, measurement frameworks, and data-led decision making – working with appropriate specialist teams
Confidently represent analytics and data capabilities in senior client meetings, including live calls, reviews, and planning sessions
Translate complex data into clear, commercially relevant narratives for non-technical stakeholders
Own the quality, relevance, and interpretation of analytics outputs for US accounts (utilising the capabilities of senior analysts on the team where required)
Define insight questions, success metrics, and reporting requirements in partnership with client teams
Ensure dashboards and reports are fit for purpose, actionable, and aligned to client objectives – briefing the engineering and platform teams where appropriate
Provide guidance on methodology, benchmarks, and interpretation rather than just outputs
Build, maintain, and iterate client dashboards where required, particularly during onboarding or change
Act as first-line triage for analytics and dashboard issues for US clients, resolving directly where possible and escalating to UK engineering when needed
Perform routine QA and sense-checking of data outputs to ensure reliability before client-facing use
Support user access, permissions, and basic platform configuration for US accounts
Act as the bridge between US clients and UK-based data engineering and analytics teams
Shape requirements, prioritise work, and ensure clear handover and documentation
Ensure work is delivered efficiently without unnecessary rework or ambiguity
Escalate risks, gaps, or delivery issues early and pragmatically
Be a strong advocate for Pretzl’s data platforms (e.g. Seer), ensuring correct usage and adoption
Identify opportunities to improve products, dashboards, and workflows based on client feedback
Support the evolution of data products by feeding real-world client needs back into the roadmap
Support account teams with scoping, effort estimation, and data-related proposals
Help protect margin by ensuring analytics work is well-defined and appropriately delivered
Identify opportunities for expanded analytics engagement where appropriate
Qualification
Required
Significant experience in analytics, data, or insight roles within marketing, media, or communications
Proven track record of direct client-facing analytics leadership
Comfortable operating as a senior individual contributor without a local team
Strong understanding of dashboards, reporting, and analytics workflows (hands-on or oversight)
Experience working across time zones and distributed teams
High autonomy and personal accountability
Confident communicator with senior clients
Commercially minded, not purely technical
Able to drive clarity in ambiguous situations
Comfortable being the 'face of data' in a market
Company
Pretzl
Pretzl is a B2B marketing services and technology company that offers content marketing, demand generation, and advocacy services.
Founded in 2025
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase