Marketing Director, US Systems and Connectivity jobs in United States
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Danaher Corporation · 1 week ago

Marketing Director, US Systems and Connectivity

positionSunnyvale, California, United States
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$166K/yr - $200K/yr
date8+ years exp

Cepheid, a Danaher Corporation company, is focused on improving healthcare through advanced diagnostic systems. The Marketing Director will lead the marketing strategy for GeneXpert systems and connectivity solutions, driving adoption and market leadership.

BiotechnologyHealth CareHealth DiagnosticsLife ScienceMedical

Responsibilities

Own U.S. Systems & Connectivity Strategy: Define end-to-end marketing plans for GeneXpert instruments and connectivity/software features, including segmentation, pricing, and portfolio architecture
Drive Launch Excellence: Lead regional launch planning and cross-functional readiness for new systems and connectivity features; represent Marketing on Launch Excellence teams
Advance Interoperability & Security Value: Translate customer and IT needs into value propositions aligned to HL7/FHIR and IHE LAW profiles; highlight secure-by-design connectivity aligned with FDA cybersecurity guidance
Accelerate Installed-Base Growth: Develop lifecycle programs to drive system expansion and connectivity feature utilization; create compelling ROI/TCO tools for decision-makers
Enable Field and Customer Engagement: Equip Sales with tools and training, deliver educational programs, and build relationships with healthcare IT, lab directors, and key opinion leaders

Qualification

Marketing strategyProduct launchesLIS/EHR integrationFDA cybersecurityStakeholder managementValue-based sellingROI/TCO modelingHealthcare market dynamicsLeadership

Required

Bachelor's degree with 12+ years (or Master's with 8+ years) in relevant marketing roles within regulated healthcare (diagnostics, medtech, life sciences)
Proven success in product launches and go-to-market strategies for capital equipment and connectivity/software features
Working knowledge of LIS/EHR integration standards (HL7, FHIR), IHE LAW profiles, and lab workflow implications
Familiarity with FDA cybersecurity expectations and secure product development principles for connected devices/software
Strong leadership and stakeholder management skills, with ability to influence across functions and deliver commercial results

Preferred

Laboratory informatics and connectivity (LIS/EHR integration, middleware deployment)
Value-based selling and ROI/TCO modeling for capital equipment and connectivity solutions
U.S. healthcare market dynamics, including reimbursement and health economics

Benefits

Paid time off
Medical/dental/vision insurance
401(k)

Company

Danaher Corporation

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Danaher is a leading global life sciences and diagnostics innovator, committed to accelerating the power of science and technology to improve human health.
dateFounded in 1969
location
Washington, District of Columbia, USA
people-size10001+ employees
web-link
https://www.danaher.com/

Funding

Current Stage
Public Company
Total Funding
unknown
1979-01-05IPO

Leadership Team

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Rainer Blair
President & CEO
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Thomas Joyce
President & CEO

Recent News

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2026-01-13
Company data provided by crunchbase