Xe.com · 5 days ago
Head of Growth Marketing
Irvine, CA
Full-time
Hybrid
Director/Executive
$160K/yr - $185K/yr
7+ years expXe.com is a leading provider of currency services and products, seeking a highly strategic Head of Growth Marketing to lead their global growth marketing function. The role involves driving customer acquisition and lifecycle value across B2C and B2B segments, overseeing various marketing channels, and shaping the company's growth strategy.
Financial Services
Responsibilities
Own the global growth marketing roadmap across all digital channels: paid media, lifecycle/CRM, affiliate, SEO/content, and social
Develop full-funnel strategies that drive acquisition, activation, retention, and monetization across web and app platforms
Champion a test-and-learn culture to uncover new opportunities and optimize channel performance
Define and track key growth metrics (e.g. CAC, LTV, ROAS, activation, churn), ensuring visibility to senior leadership
Lead global performance marketing across Google Ads, Meta, programmatic, display, and emerging platforms
Manage paid media budgets and optimize channel mix for efficiency and scale
Drive audience segmentation, creative testing, and campaign optimization strategies
Align acquisition efforts with regional go-to-market plans and local market nuances
Build and scale lifecycle programs across email, SMS, push, and in-product messaging
Implement segmentation, automation, and personalized journeys to boost engagement and LTV
Align CRM strategies with product usage behaviors and lifecycle milestones
Grow the global affiliate and influencer network by sourcing high-impact partners and community channels
Optimize commission models, partner performance, and creative strategies to drive efficient acquisition
Ensure compliance with regulatory standards through close collaboration with legal and compliance teams
Lead global strategy for SEO, content marketing, and organic social media
Develop a content roadmap that supports product discovery, user education, and brand authority
Oversee Xe's social media presence to drive engagement and brand consistency across channels
Collaborate with local teams on content localization and distribution
Optimize on-site content and technical SEO in partnership with product and dev teams
Monitor organic and social performance to inform content strategy and improve reach and conversion
Build scalable measurement and reporting frameworks to track performance across all channels and campaigns, ensuring regular visibility to the leadership team
Partner with analytics and BI to improve attribution, funnel tracking, and ROI measurement
Improve processes, documentation, and tooling to increase team efficiency and scalability
Qualification
Required
7+ years of experience in growth, digital marketing, or performance marketing roles, ideally within fast-paced fintech, e-commerce, SaaS or high-growth digital environments with global exposure
Proven track record of driving customer and revenue growth across multiple digital channels, with experience leading cross-functional and cross-regional initiatives
Deep expertise in at least 2–3 of the following areas: paid media, CRM/lifecycle, SEO, affiliate marketing, or performance creative
Hands-on experience with analytical tools such as Google Ads, Meta Ads, GA4, Iterable, Amplitude, MixPanel, and affiliate platforms like Impact
Analytical and data-driven mindset, fluent in campaign reporting, funnel analysis, attribution modeling, and experimentation frameworks
Strong project management and cross-functional collaboration skills, comfortable working with analytics, product, content, compliance, and regional teams
Team leadership experience – able to inspire, coach, and manage a small, high-performing team while staying actively involved in day-to-day execution
Bachelor's degree in a relevant field required; MBA or advanced degree is a plus
Benefits
Medical, Dental & Vision Insurance
401K Plan with Match
Employee Stock Purchase Plan
Paid Vacation / Sick Leave
Hybrid Work Schedule
Tuition Assistance
Growth Opportunities
Corporate gatherings, team bonding events, and much more!
Plumm Mental Health and Wellbeing
Volunteering day for a charity of your choice
Company
Xe.com
At Xe, we live currencies.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2015-07-06Acquired
Leadership Team
Cecilia Tamez
Chief Strategy Officer (CSO)
Scott Redmond
Chief Revenue Officer
Recent News
Payments Cards & Mobile
2025-08-14
Company data provided by crunchbase