Mindlance · 3 months ago
Sales/Marketing - Product Marketing Manager - Senior
Richfield, OH
Full-time, Contract
Hybrid
Senior Level
6+ years expMindlance is a company focused on client-first growth strategies. They are seeking a Senior Product Marketing Manager to oversee participant communications and education initiatives that enhance financial wellness for employees of corporate clients.
Human Resources
Responsibilities
The Sr. Manager, (Contractor) Workplace Participant Marketing, is responsible for the strategic planning, oversight, and management of key regulatory initiatives’ impact on participant communications, education, and experiences
Develop overall approach, process, and project plan to manage the impacts across multiple provision workstreams. Manage the complexity of plan elections, staggered enactment years, and delivery channels
Serve as marketing liaison at core and sub-team meetings, providing frequent initiative updates across marketing and leadership teams
Understand participant experiences and communications to inform on impacts and opportunities with regulatory changes
Work closely with business partners, legal, compliance, digital, B2C and B2B marketing, service communications, and production partners to implement communication plans by required regulatory enactment deadlines
Lead discovery, messaging strategies, and rollout for new retirement plan features
Oversee programming communications within technology platforms as needed
Explore opportunities for efficiencies and scale
Primary Marketing SME for SECURE Act and other regulatory issues
Running large projects with high levels of responsibility, working directly with our partners, and driving project schedules in a fast-paced, deadline-driven environment
Ability to connect regulatory minutia with the big picture of our communications
Leading creative development and execution across all channels, managing production processes and quality control. Ensuring marketing risk management processes are in place
Regularly communicating program progress and results to key stakeholders and partners
Building relationships with an ability to influence and motivate people at all levels across a broad variety of job functions
Self-leadership and working independently. Able to problem-solve and navigate ambiguity with ease
Communicating clearly, authentically, and persuasively; able to captivate wide-ranging audiences through marketing presentations, effectively relaying information while also inspiring buy-in
A positive demeanor, sense of humor, and the flexibility to operate in an environment with deadlines and changing demands
Scope each identified provision, understanding the participant experience
Assessing impacts (knowledge of potential impacts, recognition of sponsor elections/options, what drives variability or suppressions...)
Flag if new data points are needed or processes are impacted
Work across the marketing team to inventory and note impacts to existing communications (requires marketing team member time, often the same individual)
Work with compliance/legal on approved language and positioning
Oversee updates, preferred. Teams with creative partners, initiatives compliance review, distributes/uploads to appropriate channels, finals in Workfront
Track and communicate status of the updates to stakeholder
Ensure completion of updates for each provisions
Scope the opportunity to understand the participant experience and how it relates to features today
Assessing impacts to other work, recognition of sponsor election options
Identify if any programming/data needed
Resolve if this is work to be completed in conjunction with a new service, requiring more extensive 'communications suite' vs. sponsor copy block
Follow marketing communication development process for creative, compliance, rollout as appropriate
Scope the project and experience
Lead requests for data
Liaison with data, platform teams, sub-team lead
Infrastructure build
Updates to SFMC and SCMP as appropriate
Qualification
Required
Minimum 6+ years of integrated B2C marketing communications experience
Experience in financial services or other highly regulated industry, specifically in retirement plan services and/or workplace benefits
Ability to shift from leading strategy to managing and communicating details of execution
Innovative, big-picture problem solver who defines a compelling vision of the future, and develops breakthrough ideas, whether big or small, that support that vision
Relentless curiosity never satisfied with the status quo, seeking, and implementing recommendations for continuous improvement
Proficient in MS PowerPoint and Excel
Bachelor's degree in marketing, communications, or related field
Excellent writing and editing skills
Quick learner & Open to feedback
Excellent project management skills with ability to
Attention to detail
Preferred
Retirement plan industry experience preferred
Familiarity with Salesforce Marketing Cloud a plus
Company
Mindlance
Mindlance is a Staffing and Recruiting company which provides multi-vertical staffing services
1001-5000 employees
H1B Sponsorship
Mindlance has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (71)
2024 (53)
2023 (37)
2022 (72)
2021 (36)
2020 (40)
Funding
Current Stage
Late StageLeadership Team
R
Rajat Paul Dhall
Co-Founder & Managing Director
V
Vik Kalra
Co-Founder and Managing Director
Recent News
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