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Glow25 · 1 week ago

Creative Strategy Lead (all genders) - Paid Content

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Glow25 is a dynamic, fast-growing beauty and pro-aging company based in Berlin. They are seeking a Creative Strategy Lead to drive high-performing ad production, develop cross-channel creative strategies, and lead the Ad Creation team with a focus on performance and customer acquisition goals.

Dietary SupplementsE-CommerceManufacturingPharmaceuticalRetailWellness

Responsibilities

You will take on direct leadership of our Ad Creation team – from copywriters and video editors to project managers

You are responsible for the strategic direction of our paid content across Meta, TikTok, Native, Google, and other platforms – aligned with performance and new customer acquisition goals

You translate campaign requirements into creative briefs and define testing roadmaps in close collaboration with Media Buying

You coordinate priorities, timelines, and capacities to ensure a smooth and scalable creative workflow

You work closely with the Brand team to ensure a foundation of brandformance ads alongside more performance-driven content

Qualification

UGC AdsPerformance MarketingCreative StrategyPaid SocialCreative TestingDigital Funnel MechanicsTeam LeadershipCommunicatorStakeholder ManagementPrioritizationLeading RetrospectivesFamiliar with ToolsFeedback Skills

Required

Experience with UGC Ads, Image Ads, Video Ads, Advertorials, Sales Pages, Long form Content

4–6 years of relevant experience in performance marketing or creative strategy

Strong understanding of Paid Social (Meta, TikTok) and/or Native Advertising

Experience in creative testing & iteration: confident in analyzing performance KPIs like hook rate, CTR, ROAS

Performance-first mindset: You prioritize results over aesthetics; you understand that our ads need to pack a punch and drive real growth—no fine art, just full-throttle impact

Proven track record in managing creative teams – ideally with direct leadership responsibility

Solid grasp of digital funnel mechanics – from ad to landing page to conversion

Skilled in prioritization, briefing, giving feedback, and leading retrospectives

Strong communicator and stakeholder manager – especially with Brand, Media, Product, and CRM teams

You're familiar with tools like Frame.io, Asana, Meta Ad Library, Google Analytics or Tableau (or similar)

Benefits

Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking.

Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace.

Fully equipped from day one. Mac or Windows – you choose what works best for you.

Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because.

Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers.

Let’s Glow! Enjoy 40% off our entire product range – yes, everything.

Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too!

Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.

Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%.

Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.

Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging.

Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day.

Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass.