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TYLin · 2 days ago

Global Director, Digital Marketing and Innovation

US | IL | Chicago - 200 South Wacker Drive

Full-time

Hybrid

Director/Executive

15+ years exp

TYLin is a globally recognized, full-service infrastructure consulting firm committed to providing innovative, cost-effective designs for the global infrastructure market. The Global Director, Digital Marketing and Innovation, will establish a centralized digital strategy that transforms marketing delivery across the Global Infrastructure pillar, focusing on growth and client engagement.

Civil EngineeringConstructionConsultingInformation TechnologyInfrastructure

Growth Opportunities

Responsibilities

Working with the Chief Marketing Officer, Global Head of Client Experience (CX) + Marketing, and the marketing leadership team, define and deliver a Martech Innovation Hub strategy, evolving annually with new investments in platforms, tools, and talent

Working with initiative sponsors, continue to champion and embed AI-enabled solutions that accelerate and support proposal delivery, content development, enhance client engagement, and improve marketing, sales, and reporting/analytic efficiency

Develop a future-focused Martech roadmap aligned to SP30 and enterprise digital transformation

Create and implement a global digital marketing strategy and associated processes that drive full-funnel marketing impact, including brand awareness, lead nurturing, client engagement, and marketing positioning

Partner with enterprise stakeholders (Chief Information Officer team, marketing systems leader, and others) to ensure Client Relationship Management (CRM) and marketing functionality are aligned with Enterprise Resource Planning (ERP) software deployment and other system integrations

Working with the Sales Systems, CX, and marketing teams, optimize the current CRM foundation, expanding its capabilities and ensuring future integration with other enterprise platforms

Lead the migration(s) to a modern Content Management System (CMS) platform, creating a scalable foundation for digital brand storytelling and client experience

Oversee the current Martech stack (e.g., analytics, digital tools), ensuring interoperability, compliance, and long-term value as well as making recommendations for future investment and capability (e.g., automation, paid media, etc.)

Lead the development of digital marketing strategies, including Search Engine Optimization and Generative Engine Optimization, Search Engine Marketing, email marketing, and social media, to increase brand awareness, generate leads, and drive client engagement

Partner with the CMO, CIO and external partners to ensure the sustained maintenance of best practices across the digital Martech stack

Develop and execute integrated digital marketing strategies across paid media, social, email, and content channels to drive brand awareness and qualify leads in priority markets

Own the strategy, execution, and optimization of all digital channels, including paid media (LinkedIn, programmatic, search), organic social media, email marketing, and website, ensuring integrated campaigns that support brand launches, thought leadership initiatives, and growth/sector-based growth marketing efforts

Own campaign performance, budget optimization, marketing technology management, and analytics/attribution that demonstrate marketing's impact on pipeline and revenue

Translate business objectives into measurable digital programs while managing vendor relationships and providing data-driven insights to continuously improve ROI across all digital investments

Manage, build, and evolve the Martech team, combining onshore expertise with offshore resources as needed

Grow team capabilities year over year, ensuring the right balance of talent, technical specialists, and flexible resources

Provide training and upskilling across pursuits, marketing, and communications teams to drive adoption of Martech tools and processes

Partner with the Global Head of Brand to ensure Martech enables impactful campaigns and effective ROI measurement

Collaborate with CX and Growth Marketing to elevate digital touchpoints throughout the client journey

Work closely with Pursuits to streamline pursuit processes and enable consistent brand delivery

Work closely with Sales Systems and on all interconnected systems and platforms to ensure collaboration, alignment, and efficient hand-offs

Coordinate with Communications to ensure platforms and tools support both external content strategy and campaigns and internal engagement initiatives

Engage with enterprise partners (IT, ERP, Finance, Human Resources) to align Martech with enterprise systems and data strategies

Establish clear metrics and dashboards to track Martech adoption, platform performance, and campaign impact

Demonstrate ROI on Martech investments and ensure resources are prioritized for maximum business value

Leverage analytics to refine strategies, improve adoption, and guide ongoing investment decisions

Qualification

Marketing technologyDigital marketing strategyCMS expertiseCRM integrationSEO/SEMMarketing automationAI in marketingTeam managementCollaboration

Required

15+ years in marketing technology, digital marketing, or similar roles within B2B or professional services

Proven experience leading large-scale Martech transformations across global or multi-brand organizations

Expertise across CMS, CRM, marketing automation, analytics, SEO/SEM, and paid media

Experience leading the delivery of a comprehensive CMS system from start to finish, through research, development, deployment, training and measurement

Familiarity with enterprise systems (ERP, CRM, HR, Finance) and their integration with marketing platforms

Strong understanding of AI in marketing and sales applications

Track record of building and managing global, hybrid teams (onshore and offshore/shared services)

Highly collaborative and flexible, able to influence senior leaders across business lines and corporate functions