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Children's National Hospital · 6 hours ago

Assistant Director Email Development

Silver Spring, MD

Full-time

Onsite

Lead/Staff, Director/Executive

$86K/yr - $86K/yr

4+ years exp

Children's National Hospital is seeking an Assistant Director of Email Development to manage their online fundraising and email marketing platform. The role involves coding and sending emails, creating donation forms, and optimizing the digital experience for donors while collaborating with various teams to enhance digital fundraising efforts.

AssociationChild CareHealth CareNon Profit

Responsibilities

Develop, test, and maintain functionality of all online donation forms and peer-to-peer fundraising pages, preferably in GoFundMePro

Code and execute all email and SMS campaigns, including building emails from templates and HTML, asset coordination, QA and scheduling

Provide ongoing technical support; troubleshoot email and fundraising page issues

Analyze digital results and trends to help inform strategies that drive revenue and pipeline growth

Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices

Collaborate with the Sr Assoc Director to execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, segments, send time and new features to drive performance lift

Work with internal stakeholders to manage email and SMS frequency between program touchpoints to minimize database churn

Constantly look for new ways to improve the overall email program through new technology, tools, partners, trends and best practices

Provide excellent attention to detail to ensure best quality of work

Manage Multiple projects simultaneously

Meet deadlines

Serve as the link between the department and the team in defining the best approach and execution to meet team goals

Provide prompt and clear verbal and written feedback to staff and inform them of plans and provide project updates

Ensure team adherence to regulations, policies and procedures

Manage the working environment to promote productivity and motivation

Represent the team in clearing obstacles to high performance

Recruit talents and develop their capabilities

Monitor and promote strong employee engagement

Encourage and share new ways of making the right work easier to do

Recognize and share incremental improvements in operations

Promote the success of organizational and department initiatives by clearly aligning programs to the mission

Anticipate and responds to customer needs; follows up until needs are met

Demonstrate collaborative and respectful behavior

Partner with all team members to achieve goals

Receptive to others’ ideas and opinions

Contribute to a positive work environment

Demonstrate flexibility and willingness to change

Identify opportunities to improve clinical and administrative processes

Make appropriate decisions, using sound judgment

Use resources efficiently

Search for less costly ways of doing things

Speak up when team members appear to exhibit unsafe behavior or performance

Continuously validate and verify information needed for decision making or documentation

Stop in the face of uncertainty and takes time to resolve the situation

Demonstrate accurate, clear and timely verbal and written communication

Actively promote safety for patients, families, visitors and co-workers

Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance

Qualification

HTMLCSSEmail marketing automationJavaScriptSalesforce Marketing CloudSEO/SEMGoogle AnalyticsProject managementWritten communicationCollaborationAttention to detail

Required

Bachelor's Degree Computer science, business, marketing or related field

4 years Experience with a best-in-class organization possessing a strong online presence

4 years Designing and coding best-in-class responsive emails using HTML and CSS in an email management system

Proven work experience as an Email Coder and Web Developer

Hands on experience with HTML, CSS, and JavaScript

Design, develop, and test high quality emails and fundraising pages with exceptional attention to responsiveness across devices, browsers, and operating systems

Proficiency in email marketing automation

Knowledge of SEO/SEM and Google Analytics

Familiar with email marketing platforms

Excellent written communication and copywriting skills

Strong project management skills and exceptional attention to detail

An ability to work under tight deadlines

Ability to collaborate across functions/teams