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Glow25 · 1 week ago

Senior Creative Strategist – Performance Marketing (Ad Creation Team) (all genders)

United States

Full-time

Remote

Senior Level

5+ years exp

Glow25 is a dynamic, fast-growing beauty and pro-aging company based in Berlin. They are seeking a Senior Creative Strategist to craft creative strategies and optimize content across various platforms while collaborating with different teams to produce high-impact assets.

Dietary SupplementsE-CommerceManufacturingPharmaceuticalRetailWellness

Responsibilities

You develop creative strategies, story angles, and messaging frameworks for paid channels and partner pages—spanning short-form and long-form formats, tailored for both video and written content

You translate customer insights and performance data into innovative, high-converting content ideas

You collaborate with the Team Lead Ad Creation, Performance Marketing, Partner Pages, and the Creative Pod to execute assets end-to-end

You write briefs, scripts, and hooks, and you oversee creative production

You continuously test and optimize content formats based on performance data

You stay ahead of platform trends and identify new opportunities for acquisition content

You own end-to-end project management for creative delivery, business-as-usual and campaign updates, including timelines, stakeholder alignment, and QA

Qualification

Performance-driven creative strategyPaid social mechanicsHigh-performing adsAnalytical thinkingFluent in GermanEnglishStorytelling skillsProject managementBriefing skillsStructured working styleCreative production oversight

Required

You're fluent in both German and English – native speaker or C1 level

5+ years experience in performance-driven creative strategy (ideally D2C/beauty/wellness)

Strong understanding of paid social and partner page creative mechanics

Proven track record of high-performing ads and funnel assets

Excellent storytelling, analytical thinking, and briefing skills

Fast, structured, performance-focused working style

Benefits

Work flexibly, in the way that suits you best. Work when and where you’re most productive – with flexible hours and smart time tracking.

Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace.

Fully equipped from day one. Mac or Windows – you choose what works best for you.

Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because.

Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers.

Let’s Glow! Enjoy 40% off our entire product range – yes, everything.

Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too!

Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.

Thinking ahead. After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%.

Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.

Team spirit to go. Our Glow25 merch is more than just fabric – it’s your badge of belonging.

Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day.

Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass.