Northalsted Business Alliance · 1 week ago
Marketing Manager (Not-For-Profit)
Chicago, IL
Full-time
Onsite
Mid Level
$70K/yr - $75K/yr
3+ years expNorthalsted Business Alliance represents one of Chicago's most vibrant neighborhoods, and they are seeking a Marketing Manager to lead the strategy, coordination, and execution of marketing efforts for member businesses and signature events. This role involves creating and managing a comprehensive marketing strategy that promotes local businesses and enhances community visibility while positioning Northalsted as a premier tourist destination.
Civic & Social Organization
Responsibilities
Develop and execute a comprehensive annual marketing plan covering local business promotions, festivals, community events, and destination marketing for tourism
Strategically promote Northalsted as a shopping, dining, nightlife, and cultural tourism destination to local, regional, national, and international audiences
Ensure cohesive branding and messaging across all platforms: social media, email, website, PR, print, and outdoor
Create and manage marketing calendars for neighborhood initiatives, seasonal campaigns, special events, and content initiatives
Coordinate with internal staff, external vendors, and creative partners on all deliverables
Manage budgets and timelines to ensure cost-effective, results-driven campaigns
Track analytics and report on performance, engagement, tourism impact, and ROI; adjust strategies as needed
Leverage current digital and AI-powered marketing tools to optimize content creation, campaign performance, audience targeting, and workflow efficiency
Develop, coordinate, and manage a year-round influencer and video content creator program supporting Northalsted businesses, festivals, events, and destination marketing initiatives
Identify, vet, and manage relationships with local, regional, and national influencers and creators aligned with the Northalsted brand
Plan influencer activations, content deliverables, timelines, and usage rights across platforms
Ensure influencer and creator content aligns with brand standards, messaging, and campaign goals
Track performance metrics related to influencer and creator partnerships and incorporate insights into future strategy
Work directly with member businesses to support day-to-day marketing, promotions, and neighborhood visibility
Develop community campaigns that highlight shopping, dining, nightlife, and services in Northalsted
Partner with local press, influencers, tourism agencies, and destination marketing organizations to promote Northalsted
Lead marketing campaigns for two annual street festivals and the Northalsted Halloween Parade
Develop and implement multi-channel strategies targeting local, national, and international audiences
Manage event branding, website updates, advertising placement, influencer activations, and social content calendars
Collaborate with sponsors, media partners, and city agencies to ensure cohesive promotion
Oversee website content, email newsletters, and social media presence for the Alliance and its events
Produce or coordinate creative materials (graphics, videos, photography) aligned with NBA branding
Manage paid digital ad campaigns (Meta, Google, YouTube, etc.) and measure effectiveness
Provide consistent storytelling that celebrates inclusivity, creativity, and community spirit
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
3–5 years of marketing experience, preferably with community organizations, events, hospitality, or tourism
Proven experience developing and implementing cross-platform marketing strategies
Experience with influencer marketing, short-form video content, and creator partnerships
Comfort using modern digital and AI marketing tools for content development, analytics, scheduling, and optimization
Strong understanding of social media, content strategy, digital advertising, and analytics
Excellent writing, communication, and project management skills
Proficiency with Canva, Adobe Creative Suite, Mailchimp, and social scheduling tools
Experience managing budgets, timelines, and vendor relationships
Passion for Chicago, community development, and inclusive neighborhood events
Benefits
Paid Time Off, as defined by the City of Chicago Paid Leave and Paid Sick & Safe Leave Ordinance (effective July 1, 2024)
Bi-weekly stipend paid for personal/cell phone usage
Company
Northalsted Business Alliance
The Northalsted Business Alliance is Chicago's Proudest Neighborhood, boasting the best shopping, most famous nightlife, biggest events, and a welcoming, safe and inclusive community.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase