Jacob's Pillow Dance Festival · 1 week ago
Social Media Manager
Becket, MA 01223
Full-time
Hybrid
Mid, Senior Level
$60K/yr - $72K/yr
5+ years expJacob's Pillow Dance Festival, the longest-running international dance festival in the United States, seeks a creative and strategic Social Media Manager to amplify the Pillow's digital presence and engage diverse audiences through the transformative power of dance. The role involves managing social media channels, developing strategies, and collaborating across departments to tell the stories of the festival and build an inclusive online community.
EventsNon ProfitPerforming ArtsTraining
Responsibilities
Own and manage Jacob’s Pillow’s social media channels, including Instagram, Facebook, TikTok, YouTube, and LinkedIn accounts
Develop, implement, and manage overall social media strategy with unique approaches to each platform, in alignment with Jacob’s Pillows mission, values, and strategic imperatives
Generate, edit, verify, publish, and share daily content (text, images, video) tailored to each platform in line with Jacob’s Pillow brand and voice
Work collaboratively, respectfully, and sensitively with visiting artists and Jacob’s Pillow staff, to generate digital storytelling that fuses the past, present and future of the Pillow in ways that are nuanced, thoughtful, and engaging
Maintain a comprehensive content planning calendar that ensures the Pillow stays relevant, vital, and engaged with its audience
Implement and adhere to a rigorous content verification workflow. Work cross-departmentally with Archives and other teams to ensure all cultural claims, imagery, and historical references are validated by primary sources or subject matter experts prior to publication
Serve as a frontline auditor for brand safety and cultural competency. Proactively identify potential instances of appropriation, stereotyping, or exclusion in content drafts and initiate the "Repair Protocol" when necessary
Manage and track social media performance using analytic tools including Sprout Social and GA4
Monitor KPIs as established with Director of Marketing & Communications
Prepare monthly performance reports with insights, recommendations, and strategic adjustments
Collaborate with the Pillow’s agency of record to synthesize reporting across all marketing channels
Recommend and test new approaches based on the latest social media best practices, algorithms, and new platforms
As reasonably assigned by the Director of Marketing & Communications to support the mission of the department
Qualification
Required
5+ years of experience managing social media for arts organizations, cultural institutions, or mission-driven brands
Proven track record of growing engaged, diverse audiences and fostering inclusive online communities
Strong storytelling abilities with exceptional writing skills adaptable across platforms and audiences
Proficiency with Google Analytics and Sprout Social (or similar social media management and analytics tools)
Experience creating compelling visual content and short-form video that captures live performance using Canva, Adobe Creative Suite, CapCut, VideoAsk, ManyChat, and others
Understanding of platform-specific best practices, accessibility standards, and trending formats
Demonstrated experience applying an anti-racist and anti-oppressive lens to social media strategy. You must be able to provide specific examples of how you have navigated cultural nuance in previous roles
Self-motivated with ability to work both independently and collaboratively with a mission-driven team, and a diverse range of artists from around the world
Preferred
Knowledge of the dance field
Familiarity with Asana or other project management software
Experience working in a festival environment, legacy institution, and/or an archives team
Benefits
Three meals a day
Free access to classes
Performances
Talks
Studio usage
Health and dental insurance
FSA
403B matching contribution
Paid time off
Life insurance
Short- and long-term disability
Employee Assistance Program
Housing options might be available
Company
Jacob's Pillow Dance Festival
At Jacob’s Pillow, our mission is to support dance creation, presentation, education, and preservation; and to engage and deepen public appreciation and support for dance.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Lila Kanner
Chief Philanthropy Officer
Company data provided by crunchbase