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EADEM · 2 days ago

Digital Growth Manager

Brooklyn, NY

Full-time

Onsite

Mid, Senior Level

$100K/yr - $125K/yr

5+ years exp

EADEM is a fast-growing skincare brand focused on redefining beauty standards through high-performance products. The Digital Growth Manager will expand EADEM’s digital ecosystem, optimizing customer journeys and driving acquisition and retention through strategic digital initiatives.

BeautyConsumer GoodsE-Commerce

Hiring Manager

Eva Bak

Responsibilities

Manage EADEM’s e-commerce experience, ensuring alignment to campaigns, launches, and brand messaging

Partner with internal teams and external vendors to improve UX and conversion

Monitor site metrics and identify opportunities to improve performance

Lead A/B testing across site experiences, landing pages, and messaging

Collaborate with Creative to ensure assets ladder into brand storytelling and support channel performance goals

Execute email, SMS, and CRM programs that support repeat purchase and long-term loyalty

Develop segmentation and personalization strategies based on behavior and product preferences

Own the email/SMS deployment calendar and performance reporting

Maintain database health, list growth, and deliverability

Build automated flows informed by replenishment timing, customer behavior, and launch cadence

Partner with Creative and Brand to ensure lifecycle content is high-impact and on-brand

Own customer acquisition and retention performance across paid, owned, and earned channels

Partner with agencies and cross-functional teams on paid media and growth initiatives

Identify new audience opportunities and emerging platforms

Support affiliate and referral program growth, including partners, publishers, and creator-led commerce

Balance performance goals with EADEM’s editorial brand identity

Track and analyze KPIs across the full funnel, including CAC, ROAS, conversion rate, repeat revenue, and LTV

Translate insights into recommendations and action plans

Troubleshoot CRM and digital platform issues

Contribute to dashboards and communicate learnings to internal stakeholders

Work with Creative, Brand, and Ops to ensure a cohesive customer experience

Manage timelines, briefs, and deliverables across digital initiatives

Bring performance findings and new ideas to team discussions

Comfortably flex between execution (QA, building flows, pulling data) and reporting-layer strategy

Qualification

Digital marketingE-commerce managementData analysisEmail/SMS marketingCampaign optimizationShopify proficiencyCultural understandingCross-functional collaborationProblem-solving