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CardWorks · 2 days ago

AVP External Communications

Woodbury (Long Island)

Full-time

Onsite

Senior Level, Lead/Staff

$130K/yr - $175K/yr

10+ years exp

CardWorks is a diversified consumer finance service provider, and they are seeking an Assistant Vice President, External Communications to lead initiatives that amplify the company's brand and reputation. The role involves developing media relations strategies, creating compelling content, and supporting executive visibility while collaborating across various internal teams.

Financial Services

Responsibilities

Develop and execute media relations strategies that deepen awareness of CardWorks, Merrick Bank, and our branded credit cards (Merrick Bank & Ollo) across key national, financial, trade, and consumer press

Execute comprehensive awards submission program to elevate brand awareness and industry credibility

Identify conferences for company’s participation

Create compelling pitches, press releases, bylines, op-eds, and other media materials

Cultivate and maintain relationships with key journalists, podcasters, and influencers

Drive proactive storytelling tied to business priorities, credit access, financial inclusion, and regulatory trends

Partner with internal teams and external research firms to develop branded research (surveys, whitepapers, studies) that position the company as a leader in consumer finance and near-prime credit

Transform insights into content that fuels media coverage, investor interest, and B2B awareness

Support external platforms for senior leadership including CEO interviews, LinkedIn content, speaker opportunities, and awards programs

Develop messaging and briefing documents to ensure executives shine across media and public appearances

Support response strategies related to issues, risks, crises, or regulatory shifts

Help build the corporate narrative and messaging architecture

Work cross-functionally with internal partners across Legal, Investor Relations, HR, Marketing, Risk, and Product to ensure alignment on external communications

Bring fresh perspective and "outside the box" thinking to continuously evolve our approach

Qualification

Media relationsPublic relationsCorporate communicationsStrategic communicationsExceptional writingProject managementStakeholder engagementCreative thinkingCritical thinkingFast-paced adaptability

Required

Ten (10) + years of experience in media relations, public relations, corporate communications, journalism, or related fields, preferably in financial services, fintech, payments, or regulated industries

Bachelor's degree in Communications, Public Relations, Journalism, or Business, required

Demonstrated ability to deliver earned media results at the national and trade level

Experience creating strategic communications plans and executing hands-on deliverables

Exceptional writing and storytelling skills, with an ear for brand voice and accuracy

Strong project management and stakeholder engagement skills; proven ability to build consensus in matrixed environments

Self-starter who brings both creative and critical thinking to the table

Ability to thrive in ambiguity and handle multiple priorities in a fast-paced organization

Preferred

Masters degree, a plus

Benefits

Competitive Pay, including a Bonus Target or Variable Pay Incentive Program

Benefits Package -Medical, Dental, and Vision (plus much more)

401(k) Plan with Company Match

Short- & Long-Term Disability

Wellness Programs

Group Life and AD&D Insurance

Paid Vacation, Sick Days and bank Holidays

Employee Engagement Activities including Employee Appreciation Day, DEI Employee Resource Groups, Corporate Social Responsibility, Service Recognition