GE HealthCare · 1 week ago
Marketing Director USCAN
Chicago
Full-time
Onsite
Director/Executive
$146K/yr - $218K/yrGE HealthCare is a leading global medical technology and digital solutions innovator. The Marketing Director, US & Canada (USCAN) for GE HealthCare’s Solutions for Enterprise Imaging (SEI) portfolio is responsible for shaping and executing the region’s marketing strategy to accelerate SEI growth and enhance market presence.
AppsHealth CareHealth DiagnosticsHome ImprovementHome RenovationInternetMedical
No H1B
Responsibilities
Build and execute the USCAN growth strategy for the SEI portfolio
Lead NPI commercialization, messaging, and sales enablement
Deliver the Integrated Marketing Plan including campaigns, events, and demand generation
Engage KOLs, grow customer advocacy, and enhance evidence generation
Partner with Sales on targeted plays and installed‑base retention
Lead and develop the regional marketing team, strengthening resilience, agility, and continuous learning
Track KPIs and optimize with a lean, outcomes‑based mindset
Support product demonstrations in collaboration with Product and Clinical teams
Train commercial teams on SEI value propositions, competitive insights, and messaging
Travel up to ~30%
Qualification
Required
Bachelor's degree in Marketing, Business, Healthcare, or related field
Significant experience in healthcare software or digital health marketing
Strong leadership, communication, and project‑management skills
Ability to lead through change with resilience and a growth‑mindset orientation
Preferred
Advanced degree (MBA or equivalent) in Marketing or a related field
Proven success operating in complex, fast‑moving, and highly dynamic environments
Strong expertise in market insights, customer understanding, product commercialization, and brand development
Demonstrated innovation in healthcare IT marketing—able to co‑create new ideas collaboratively and turn them into high‑impact execution
Benefits
Medical
Dental
Vision
Paid time off
A 401(k) plan with employee and company contribution opportunities
Life
Disability
Accident insurance
Tuition reimbursement
Company
GE HealthCare
GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.
Founded in 1892
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.52BKey Investors
Bill & Melinda Gates Foundation
2024-11-07Post Ipo Secondary· $1.17B
2024-09-12Post Ipo Secondary· $1.29B
2024-02-16Post Ipo Secondary· $1.07B
Leadership Team
Catherine Estrampes
President and CEO, US & Canada
Luiz Verzegnassi
President & CEO, Services
Recent News
2026-01-16
Medical Device Network
2026-01-16
Company data provided by crunchbase