Vumedi · 1 week ago
Director of Field Marketing
United States
Full-time
Remote
Director/Executive
7+ years expVumedi is the largest video education platform for doctors worldwide, dedicated to advancing medical education through innovative video-based learning. As the Director of Field Marketing, you will build and lead Vumedi’s field marketing function, focusing on events to enhance market presence and drive engagement.
EdTechEducationHealth CareMedical
Responsibilities
Own Field Marketing & Event Strategy
Build Vumedi’s field marketing and events function from the ground up, establishing the strategy, processes, tools, and frameworks needed to scale
Define and execute a cohesive annual field marketing and conference strategy aligned to GTM priorities, target audiences, and business goals
Serve as the primary owner of 'where and how Vumedi shows up' in the market through events and field programs
Lead Event & Field Program Execution
Plan and execute events end-to-end, including logistics, timelines, vendor management, shipping, travel coordination, collateral production, and on-site support
Manage on-site operations to ensure a polished, professional, and high-impact presence at every event
Identify and secure speaking opportunities for Vumedi executives, customers, and physician champions to increase visibility and influence
Drive Cross-Functional Alignment
Partner closely with Product Marketing to translate positioning, messaging, and priority use cases into effective field activation
Collaborate with Sales and Education to align event goals, target accounts, meeting strategies, and audience needs
Establish clear communication rhythms before, during, and after events to ensure alignment, accountability, and follow-through
Own Calendar, Budget & Insights
Create and maintain a centralized field marketing and events calendar, providing company-wide visibility and identifying new opportunities
Own the field marketing and events budget, including allocation, vendor contracts, spend tracking, and post-event reconciliation
Capture and analyze attendance, engagement, and ROI metrics to inform future investment decisions and continuously improve impact
Build for Scale
Develop and evolve field marketing and conference playbooks, including event selection criteria, recommended presence types, planning frameworks, and success metrics
Continuously refine processes to make field marketing more efficient, scalable, and data-driven over time
Support select internal meetings (e.g., national sales meeting) in partnership with internal stakeholders, as needed
Qualification
Required
7+ years of experience managing the full event lifecycle from strategy and planning through execution and post-event analysis — ideally in healthcare, medical device, or pharmaceutical industries
Demonstrated success developing field marketing strategies that connect to business objectives and deliver measurable impact
Demonstrated ability to build programs, processes, and structure from scratch in fast-moving or ambiguous environments
Strong GTM mindset: able to evaluate opportunities based on audience relevance, strategic fit, and commercial impact
Highly effective cross-functional collaborator who can align Sales, Product Marketing, and Education around shared goals
Strategic thinker who can zoom out to define priorities and metrics while staying deeply detail-oriented in execution
Exceptionally organized, calm, and reliable under pressure, including during travel, live events, and last-minute changes
Experienced managing budgets, vendors, and multiple concurrent initiatives with accountability and precision
Willingness to travel to major conferences and events as needed
Company
Vumedi
VuMedi is a video-sharing website for surgeons in the orthopedic, cardiovascular, neurosurgery, and radiology sectors.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$82.08M2025-05-22Series B· $79.98M
2018-01-17Series A· $1.27M
2012-08-27Seed· $0.83M
Leadership Team
Roman Giverts
CEO & Founder
Recent News
AppAdvice
2024-02-11
Company data provided by crunchbase