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Sonos, Inc. · 21 hours ago

Lifecycle Manager - In App (Mobile App/ Product Led/ App Lifecycle)

Seattle, WA

Full-time

Hybrid

Senior Level, Lead/Staff

$119K/yr - $148K/yr

8+ years exp

Sonos, Inc. is focused on creating the ultimate listening experience for its customers. The In-App Lifecycle Manager is responsible for optimizing the customer journey within the app, utilizing data-driven insights to enhance user engagement and retention through personalized in-app communications and campaigns.

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Comp. & Benefits

No H1B

Responsibilities

Define and manage in-app lifecycle strategy: Develop a roadmap of in-app messaging, education, and engagement, and support communications aligned to key lifecycle stages and high value actions with an emphasis on automation

Design contextual experiences: Partner with Product, UX, and CRM teams to embed effective messaging in the Sonos app that enhances the customer experience

Leverage behavioral and event data: Use first-party app signals and segmentation to trigger relevant, real-time experiences

Collaborate cross-functionally: Serve as the bridge between Product and CRM to ensure work is strategically aligned and prioritized

Measure and optimize: Define in app campaign success signals and track and analyze campaign performance to continuously refine strategy based on insights

Integrate with CRM lifecycle: Ensure all in-app experiences complement outbound channels (email, push, SMS, etc), forming a cohesive omnichannel lifecycle journey

Champion customer empathy: Represent the customer perspective in every in-app decision, ensuring experiences are intuitive, relevant, and value-adding

Qualification

Lifecycle marketingIn-app messagingData analysisBehavioral targetingA/B testingCross-functional collaborationCustomer empathyCommunication skillsStorytelling

Required

8-10 years of experience in lifecycle, growth, or CRM marketing; at least 2+ years managing in-app or product messaging

Experience with in-app engagement tools (Braze experience preferred)

Strong understanding of behavioral targeting, segmentation, and A/B testing frameworks

Analytical mindset with proficiency in data interpretation and performance measurement

Excels at cross-functional collaboration with proven ability to build relationships with Product, Engineering, and Design teams

Excellent communication and storytelling skills, able to translate data and customer insights into clear, actionable narratives

Passion for building customer-centric experiences that balance brand storytelling with usability

Benefits

Medical, Dental, and Vision Insurance

A 401(k) plan with company matching and immediate vesting

An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

80 hours of sick time upon hire, refreshed annually

Up to 12 paid holidays per calendar year

Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition

Company-paid Disability, Life, and AD&D Insurance

Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

Mental health benefits to support your holistic well-being

A generous employee discount program & Sonos Radio HD - on us!