Bob Evans Farms, Inc. · 1 week ago
National Account Manager
Bob Evans Farms, Inc. is a leading producer and distributor of farm-inspired food products. The National Account Manager is responsible for new business development, managing significant customer accounts, and implementing sales strategies to achieve growth and performance targets.
Restaurants
Responsibilities
This position is responsible for new business development for Bob Evans Farms, Inc. This includes identifying sales opportunities and analyzing appropriate, strategic business and industry drivers
The position also develops, implements, and manages a sales strategy to achieve aggressive sales goals
This person will be accountable to grow the current relationship / business with one or more of our top ten customers
This person will be accountable to grow the current business with prospective customers in non-grocery retail channels
Manages a significant customer account portfolio of accounts (>$20M in sales) or has direct report responsibility
Accountable for sales performance vs. plan (AOP delivery), revenue, and margin targets for assigned accounts and assigned categories
Responsible for accurate demand plans and addresses gaps in customer strategic plan
Collaborates with broker teams to ensure key sales goals are achieved at assigned accounts
Builds relationships with key decision makers and is responsible for day-to-day relationship at assigned accounts and is the primary contact for the buyer
Conducts monthly, quarterly, and annual business reviews with customers focused on sales results, new item performance, and growth opportunities
Builds strategic relationship through joint business planning and customer collaboration
Works closely with Category Management team to identify whitespace opportunities and to develop annual plans to address opportunity
Communicates Innovation, category insights, shopper insights, that drive impactful results for our customers and Bob Evans
Reviews analysis and consumer data to understand product performance and category trends
Defines and communicates customer requests to the organization - becomes voice of customer to the organization
Develops promotional plans and tactics; responsible for planning and managing promotional spending / calendar
Executes revenue generation strategies including support for new item rollouts, expanded distribution, and development of strategic category business plans
Collaborates with various internal teams to create winning business propositions that be benefit Bob Evans and the customer (Category Management, Trade Management, Brand, Shopper Marketing, and E- Commerce)
Qualification
Required
Minimum 8 years of relevant experience or equivalent combination of education and experience
Working knowledge selling in the CPG industry with a special emphasis on experience with the following customer channels/ retailers: Convenience and Travel Center, Health and Wellness, Vending, E-Commerce, International, Non-Commercial Food Service, Discount, Club, Grocery, and Mass
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
Preferred
Bachelor's Degree preferred in Business Administration (or related field)
Preferred experience selling perishable items, beverage, or DSD supplied products
Company
Bob Evans Farms, Inc.
Bob Evans Farms delivers quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious.
Funding
Current Stage
Public CompanyTotal Funding
unknown2017-09-19Acquired
1978-01-13IPO
Recent News
2025-10-09
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