Humana · 19 hours ago
Senior Associate, CenterWell Digital Marketing
United States
Full-time
Remote
Mid, Senior Level
$86K/yr - $119K/yr
4+ years expHumana is a leading provider of senior-focused primary care and healthcare solutions, and they are seeking a Senior Associate for their CenterWell Digital Marketing team. The role involves executing digital strategies to enhance online presence and connect seniors with personalized care.
Health CareHealth InsuranceInsuranceVenture Capital
Responsibilities
Lead and support digital marketing initiatives and attribution across owned channels: website, email, SMS, and organic social
Support acquisition website authoring needs across properties and testing agenda
Support digital owned performance tracking and assist with key inputs for business listings
Develop and assist in audience-first campaigns that drive engagement, conversion, and retention
Ensure digital efforts are aligned with brand, business, and growth objectives
Oversee and contribute to email marketing strategy, including segmentation, automation, and performance tracking
Support organic social media planning and execution to foster community engagement
Ensure all digital content reflects brand voice, values, and meets compliance standards
Partner with internal teams (creative, analytics, portfolio/brand) for cohesive execution
Liaise with external agencies and vendors to support digital initiatives
Coordinate cross-functional efforts to ensure timely and high-quality delivery
Monitor KPIs across owned channels and compile performance reports
Use consumer insights and performance data to inform strategy and ongoing optimization
Report campaign results and business impact to key stakeholders
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience
4+ years of experience in digital, with strong knowledge of website marketing
Strong understanding of web sites, digital attribution, and user experience
Proven success in developing and optimizing digital strategies
Strong analytical, communication, and project management skills
Results-oriented leader with a passion for data-driven decision-making
Knowledge of agile environments and cross-functional collaboration
Preferred
Master's degree or MBA
Experience in healthcare, senior services, or multi-site operations
Familiarity with omnichannel marketing and audience segmentation
Knowledge of HIPAA compliance and healthcare marketing regulations
Experience working in agile PODs and applying agile principles to campaign development
Benefits
Medical, dental and vision benefits
401(k) retirement savings plan
Paid time off
Company and personal holidays
Volunteer time off
Paid parental and caregiver leave
Short-term and long-term disability
Life insurance
Company
Humana
Humana is a health insurance provider for individuals, families, and businesses.
10001+ employees
H1B Sponsorship
Humana has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (282)
2024 (246)
2023 (284)
2022 (274)
2021 (212)
2020 (84)
Funding
Current Stage
Public CompanyTotal Funding
$13.07B2025-05-30Post Ipo Debt· $5B
2025-03-03Post Ipo Debt· $1.25B
2024-03-11Post Ipo Debt· $2.25B
Leadership Team
Jim Rechtin
CEO and President
Colin Drylie
Senior Vice President, Experience Transformation
Recent News
2026-01-14
2026-01-13
2026-01-09
Company data provided by crunchbase